The vast majority of our work is bespoke at Napoleon Creative. Each animation is drawn and designed with a specific client in mind, incorporating their branding or product. Every shoot is specially set up to capture that particular moment for a client, or to cover the specific action within the script. However we occasionally use stock shots to save time, or get a shot we can’t get ourselves. For example, we needed an oil drop for an animation, for another we needed a close up of soft drink bottle being opened. Far easier to buy a stock shot than set up an entire shoot for something someone else has already shot!
Recently however, we wanted to create an internal presentation with impact for one of our regular clients. We’ve done several videos for them over the last two years, illustrating work done over the last few months. We wanted to try something different, so rather than just sticking to text-led motion graphics with brand logos, a very literal interpretation of the projects, we wanted to convey the feeling of what was actually achieved. So we found striking stockshots that had a distinct ‘feeling’ so the viewer didn’t just see the facts, but felt the actual emotion of what their client does, and how they made impact. We didn’t put any logos on screen, and kept the copy to a minimum.
The downside with stockshot sequences like this is that the footage comes from many different sources, and can look a bit disparate. So we added a treatment which fulfilled two functions. First, it made all the shots more consistent in look. Second, it made it easier to put the copy over the visuals in a way that was very easily read.
The audience at the presentation was from an entire department, most of whom had only worked on one or two of the projects. So seeing the stock shot image really reinforced what the client was about and how they’d helped them. The end result was a refreshing video for the audience and a very pleased client.