When setting up the company, founder Gavin Ricketts racked his brains to think of a name that hadn’t already been used yet was also relevant to the work the company did. While scratching his head, he looked down at Napoleon.
Napoleon is a fawn Pug who takes his name from the celebrated Emperor, since they are both short in stature, unconventionally attractive and have ambitions of world domination.
Napoleon himself associated with Pugs, since Josephine kept the breed. In fact, the lovers exchanged clandestine notes tucked into their pets’ collars. Legend has it that one Pug bit Napoleon as he attempted to remove him from their bed. The Pug was one of the few of his adversaries to draw blood and live to tell the tale.
Napoleon seemed a fitting name for a company that produced corporate communications, since he was an extremely canny man when it came to “marketing” to his troops (the phrase “A picture is worth a thousand words” is attributed to him). It also seemed appropriate to name it after Leon, as he’s tenatious, sturdy, eager to please and it is foolhardy to underestimate his abilities, even if he doesn’t look much at first glance. Which just about sums up Napoleon Creative!