Napoleon Creative – East London corporate video production


Filming Deadmau5 for Puma by Gavin Ricketts
August 2, 2011, 1:28 pm
Filed under: Filming Stories, Puma, Social Media | Tags: , , , , ,

We recently filmed Dj and Artist Deadmau5 for Puma talking about his work. Lewis Darby directed this piece, filming on the set of the stills shoot for the launch of Deadmau5′s range of Puma clothing.

Check out the clip here:



Creating Something Simpl by lewisdarby
December 20, 2010, 10:28 am
Filed under: Animation Projects, FutureGov, NC | Tags: , , , , , ,

We were recently asked by Future Gov, the creators of new site Simpl, to reversion a short video explaining how their website works. At first the video was a slide-show of screen shots from the website, with a voice over providing the explanation.

To bring the video to life, we highlighted key points using animated text, added action and video clips into the screen shots and finished off the video with some music and sound effects. This was all done using the Simpl branding, leaving them with a video that sits as an integral part of their site.



Merry Christmas from all at Napoleon Creative! by Gavin Ricketts

If you’re watching this in HD, please spare it a few moments to load!



No 10 puts the brakes on Clarkson’s political career by Gavin Ricketts
August 20, 2008, 8:51 am
Filed under: NC | Tags: , , , ,

A petition has been started to get Jeremy Clarkson into the driving seat with real power; they want him made Prime Minister.

What amazed me is that No. 10 created a video response to this and posted it on youtube…

I’m amazed anyone at No 10 thought this was an appropriate thing to do. Although obviously made in humour, it actually seems to say that no matter what the public say, No 10 will just make their own decisions.

I wonder how long the clip will stay active.



BT shoot by Gavin Ricketts
August 6, 2007, 5:41 am
Filed under: BT, Filming Stories, NC | Tags: , , , ,


Today we were filming for BT, a short viral for their website about the BT Home Hub.

We took over a family home in Islington and turned it into three different locations.

The art department did a brilliant job, turning the home of a “young professional”  into that of a “young family” complete with pictures on the fridge.



Animated spam by Gavin Ricketts
March 15, 2007, 10:48 am
Filed under: NC | Tags: , , , , ,

This is one of my favourite animations on the net. The script is taken from those spam e-mails that are filled with chunks of text, which hide a jpg with a share alert on it.

The Brother McLeods have taken the text and turned it into art. Shades of Yellow Submarine and Terry Gilliam, but uniquely sublime.



PS3 vs Wii by Gavin Ricketts
March 13, 2007, 10:55 am
Filed under: NC | Tags: , , ,

There’s a been a lot of spoofs of the “I’m a Mac, I’m a PC” video going around, but this just had me HOWLING. Is that bad?

PS3 vs Wii
Uploaded by UrbanX



Playful Darth Vader by Gavin Ricketts
January 29, 2007, 1:48 pm
Filed under: NC | Tags: , , ,

This is such a great clip, a brilliant edit of an uneventful scene from Empire Strikes Back.

With just a few repeats and time-reverses, the creator show a surprisingly playful side to Darth Vader we’ve not seen before. The General knows too well that no matter how his patience is tested he really can’t do much about it!



The Switch Twitch by Gavin Ricketts

We’ve just finished creating some support material for Douwe Egbert’s Cafe Switch campaign. In mockumentary style we see four characters tell of how their love of Cafe Switch caused “The Switch Twitch,” an involunatary twitching of the thumbs that’s brought on when they think about having a Cafe Switch.

Douwe Egbert’s Creative Agency on this project was Strawberry Frog in Amsterdam. Al Kelly, Executive Creative Director there, said “I was personally delighted with the production, especially considering what we were up against. Out client was surprised and very pleased with what we achieved within the deadline and budget. I look forward to working with NC again.”



Hypnotic Advertising by Gavin Ricketts
July 11, 2006, 6:37 am
Filed under: NC | Tags: , ,

Just stumbled across this a wonderfully hypnotic animation. There’s something satisfying about the simplicity of the black and white text that challenges you to keep following as it races on… It gets a little odd towards the end, but the message about the hypnotic affects of repeated messaging is interesting:

We had a discussion in the office, and the one advertising campaign we kept coming back to was L’Oreal. Whether it’s make up or face cream or shampoo, their hypnotic “Because you’re worth it…” tag line is one of the most effective brainswashes in advertising. That phrase is now in our subconscious and pops up whenever we’re confronted with value decisions, whether it’s buying hair conditioner or a new car. Quite worrying when advertising can be that hypnotic… and of course, L’Oreal have been smart enough to own the domain www.becauseyoureworthit.com … though not smart enough to cover the common mis-spelling www.becauseyourworthit.com!




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