Well, this on one hand startling, on another entirely predicatable. If you think about the shifts that are made in viewing habits, they simply take time. The young are embracing this, and I’d imagine for the young 16-24 year olds it’s free, it’s their parents or college or university that pay the broadband bill.
If you think about DVD, it was something you had to invest in, in terms of purchasing the software and hardware. Plus the player was in the front room, so young adults were restricted in what they could watch when.
If you look at the way DVD has envigorated the collectability and viewing of content, the TV via the internet will simply go the same route. Rather than a collection of physical DVDs, we’ll soon end up collecting playlists and favourites on youtube, which at the momemnt is free.
In commerical terms, there’s never been a better time as a small company to get an ad campaign; don’t bother with traditional tv, go and shoot a low-budget but catching ad, then stick it on youtube. And how do you distribute it? Just add a link on your e-mail signature.
As with all new ideas, you have to be quick off the mark; youtube is fantastic but there’s now SO much media being put up that it’s almost impossible to find, and even with tags it can be difficult to find what you want. Ultimately, you have to push your clips out there, not just sit back and hope people will click on you.