You’ve been looking for copyright free images for a new promotion, but apart from always finding the same tired and artificial look, when you do find the images you do want they’re all in completely different styles.
A client presented us with this problem. They wanted to build a narrative for the product they were promoting. Stock shots weren’t cutting it, since the shots that could tell the story were by different photographers, featured different models and, of course, didn’t feature the product. Their budget didn’t extend to booking models, choosing a set, hiring a photographer so they could create their own stills.
Our solution was to create our own animated images, based on the storyboard they’d created with stock images, all completely customised and more importantly all on brand. The clip above is a short test extract from this project, we’re now looking to make the animation more fluid. While our solution was more expensive than stock shots, it offered great value by being bespoke, on brand and telling exactly the right narrative at a fraction of the cost of shooting bespoke footage.
Get in touch if you’d like us to come up with cost effective copyright free images for your project.
Yesterday, we got another email asking us to quote from a company we have never had contact with. When I asked how they heard of us, they said:
I found you via google search
I believe your services and portfolio are just right for my project’s requirements.
They found us through googling “subtitling video production” – I know this because I can see what search engine terms brought people to our blog. They then browsed the site, and liked what they saw. We’re now discussing budgets, and they probably have’t even looked at our static site, only the blog! And keep in mind we spend absolutely nothing on google ad words, we’ve just been blogging and twittering regularly for years and gradually built up our content to start working in our favour in search engines.
Last week, I wanted to see an osteopath for a sports injury I had recently. There’s one literally next door to my office. I googled and could not find him, even though I searched for the exact street he was on. Other practitioners had spent so much on ad words etc, that he didn’t even appear on the first page. When I saw him, he said he only has a very simple website, and does no SEO/social media. So no one can find him even if they’re looking and know his address!
If you’re a small business and looking for practical help to get your Social Media strategy kick started, check out our GetMeSocial service.
Today we’ve done a subtitling job, adding English subtitles to an existing video that was filmed in French. Here are our tips for adding subtitles:
- Centre the text, it makes it easier to read
- Break sentences in phrases, rather than just when the text reaches the end of the screen
- Don’t leave ‘orphans’ ie single words left on a line. Always have at least two words.
- Make sure there’s sufficient contrast in your text. If necessary, put a background behind it, preferably a semi-transparent one
- Sans-Serif fonts work better on video footage, especially when encoded for internet use. This is because the serifs are more complicated, and the edges around the words become badly defined
- Ideally, each subtitle should be onscreen for twice the time it takes to read it. However, in reality, this isn’t always practical.
It’s often awkward to put subtitles in after a project is complete because it often takes longer to read the copy than hear it. There are times when ideally you’d stretch out some of the breaks in the film so the subtitles can hold longer. However, unless the film has no music, or you’ve got the audio split into dialogue, effects and music, that’s going to be hard.
But anyway, with a quick turn around we managed to get the video subtitled, a couple of rounds of changes and back to the client in a couple of hours. Problem solved! In fact their feedback was great:
“The Sales Lead said it is perfect! Thanks again for being so fast and helpful.”
We were recently asked by Future Gov, the creators of new site Simpl, to reversion a short video explaining how their website works. At first the video was a slide-show of screen shots from the website, with a voice over providing the explanation.
To bring the video to life, we highlighted key points using animated text, added action and video clips into the screen shots and finished off the video with some music and sound effects. This was all done using the Simpl branding, leaving them with a video that sits as an integral part of their site.
Knead’s Must is a long terms client of ours. We’ve created a full DVD explaining how to use their revolutionary massage tool the Kneader, which goes inside the retail package. We’ve also shot some marketing material to help increase sales.
Now that they’re ready to really start promoting the project, KML’s Founder Una Tucker came to us for our GetMeSocial service, where we help small business understand the power of Social Media, and then help them set up the various accounts and profiles to build their own presence. Our aim is not to run these account for them, but to enable them to benefit from our years of Social Media experience, promoting our own and our client’s products and services, so they can quickly get their Social Media strategy up and running.
After consulting with KML, we helped them with:
- which accounts to set up and why
- graphics and colours to helping them create a consistent look between their main branding and website
- advice on keywords and categories to maximise SEO
- strategy development in terms of what kinds of content to write about
- creating a realistic schedule to prompt action, and also to act as a way of reviewing what activity has been achieved
The blog is in early stages at the moment and you can read it here.
Capgemini asked us to help them communicate their Rightshore offering and they wanted to use animation.
We spent a while getting the look right, then developed 3 sequences for them, each on a different aspect of Rightshore. We coached one of their staff to give the voice over, which was a nice touch to give the film a ‘we made this’ flavour. You can see the full clips in situ here or watch our short version below:
We have a new member of the team, Joely Brammer
who has joined us on a part time basis working for us on design elements. Newly graduated from Kingston in Illustration & Animation, Joely brings a different perspective to Napoleon Creative, given that much of her work is in physical materials, rather than the computer generated design work we do.
Joely says “I’ve had a great start here, there’s been lots of interesting projects for me to put my stamp on.”
We created a video for the I’m A Scientist project, which is like school science lessons meets the X Factor! Scientists and students talk online via the website. They both break down barriers, have fun and learn. The students get to vote for their favourite scientist, deciding which scientist gets a prize of £500 to communicate their work, learning about issues around funding as they do. And of course, being exposed to a wide range of real-life scientists!
The challenge was to create a clip which communicated to project to the three key teams within the project; the students, the teachers and the scientists. We suggested creating three different clips, each based on core footage, but giving each one a slightly different focus on the material.
The project is sponsored by The Welcome Trust and produced by the cool guys over at Gallomanor.
We filmed at a conference on Rural Areas, helping them to reach a Europe-wide by streaming online as we filmed. The sessions have also been made available online. However, the conference organisers also wanted a quick snapshot of the conference, and the field trip the following day. So we got out walking boots on, clambered on the bus and tagged along, bringing all the footage together to give an idea of how the whole conference went And the organiser gives us a great testimonial for how the streaming went!
You can find out more about the conference here.
Earlier this week I called up a client for a catch up and was greeted with “I was going to call you today, I have a new project for you…” That’s never bad to hear!
Earlier in the year, Kaplan Law School contacted us with a challenge, after being referred to us by another client. They were pitching to Law firms who were interested in sending graduate trainees on Kaplan courses, and wanted a way to capture the experience of studying at the school. After discussing the project with them we came and filmed on the last day of exams. We cut the footage into a film that was encoded for use within a PowerPoint presentation, which played with great success at their pitches:
Anyhow, the new project . They now want us to edit the material for a student facing clip to attract students to the course. So we went back to the interviews and pulled out slightly different material, showing how one day’s filming, if you have the right strategy in the way you film and archive your material, can be used for multiple clips: