We had a call from one of our regular clients who wanted us to film a training event. The delegates were being divided into teams, then pitching a new product to a board, a cross between a task from the Apprentice and a pitch from Dragon’s Den.
The hardest thing about this project was setting the budget. When you say “The Apprentice” you seen a full HD, glossy look, with plenty of post production gloss on to. We knew they weren’t looking to spend a vast amount on what was an internal project with limited eyeballs on it, but for the first budget, with two cameras, dedicated sound person, plus a director to watch over, was just over kill. So we offered two more, one with a single camera, which had obvious restrictions in terms of what could be filmed and captured. Then we gave the ‘Goldielocks’ budget, with two cameras with operators, so enough to capture the action without going overboard. And, just as with Goldielocks, the budget was just right.
Choosing the right budget takes time and negotiation. Sometimes a client isn’t sure of the quality they need, and we have to help them find the right one. Video work can be incredibly flexible, so budgets can be scaled right down or right up. Just don’t expect full HD, seventeen cameras and a full gallery team on a show string budget!
Last week we were in the voiceover studio with one of our actor friends, Elizabeth Bower. While Liz gets regular acting work, she wanted to get more voice over work. So having done her research and found an agency she wanted to impress, she asked for our help. She wanted a showreel of her vocal talent, show her range of tones, accents and character voices. She came to us with some scripts she’d written, we helped her with a few more. We went to the studio, recorded her audio, then put the reel together with music appropriate music behind each one. She’s very happy with the reel, and I think it shows her talents brilliantly!
We’ve now heard that the agency have accepted her! So that’s great news for her.
Liz’s profile is now online at Castaway, and she’s already had her first test session for a large supermarket chain. Go Liz!
Today we filmed at Coalition, a financial services company.
We’re creating two videos for them. The first is to introduce the company, the second is to help recruit analysts to the company.
Coalition are based down on Bermondsey Street, so we walked up to river.It was a beautiful crisp cold morning, with lovely low sun making everything golden.
Capgemini asked us to help them communicate their Rightshore offering and they wanted to use animation.
We spent a while getting the look right, then developed 3 sequences for them, each on a different aspect of Rightshore. We coached one of their staff to give the voice over, which was a nice touch to give the film a ‘we made this’ flavour. You can see the full clips in situ here or watch our short version below:
We’ve been working with Space NK for a couple of months now, creating content for their social media sites. With the latest one we were focusing on new brand Kjaer Weis, one of the few organically certified make up brands.
You can see it in situ on their Facebook profile.
On Monday we got a job to create a video for a presentation for new client, Grayling. Simple interview set up, then cut it down to a 90 sec clip. Worked well, got the clip delivered in good time, nice HD encode, taking the speaker into the presentation virtually as they couldn’t make it in person.
Then we get a call from our client from the presentation. First fear, the clip wouldn’t work for some reason. No, all went fine – in fact, can we create an wmv for the people at the meeting to take away with them?
Sure! Within half an hour we’d re-encoded the clip so it was under 5mb, the size that usually gets emails sent to spam or blocked. The client received it on their BlackBerry, and forwarded it to everyone at the meeting. Easy solution, and meant the investment they made on the clip wasn’t just spent during the presentation, but can now be reviewed by all at any time.
We filmed at the ThemThere Event No 1 party last week, and pics are now coming in… this one is of us lot mid filming! Parties are always tough to shoot. It’s noisy usually with recognisable music tracks, people like the light dimmed which makes all the faces dark, and your antenna has to be twitching for all the cables and kit for health and safety and security reasons. The one advantage is that people are usually a little merry, so easier to persuade to be filmed!
ThemThere is a collaboration of East London based small businesses working in the creative industries.
We’re doing some research in to what our customers like about our service and what we need to improve. We’ve got some really encouraging feedback so far, but this one sticks out:
“I’m impressed by the fact that you really care about the content – it’s not just the logistics of the filming. If I work with you guys I have peace of mind because I know that I’ll have an ‘ally’ in the building of the story.”
This sums up, I think, what NC is about. We like being our client’s ally, collaborating with them but still taking a degree of impartiality to make sure the client gets their story told in the best way. And caring about the content? Well you have to. If you don’t know what the project’s about, it you don’t engage and really try and understand it, then no amount of fancy camera work will save the video!
Earlier this week I called up a client for a catch up and was greeted with “I was going to call you today, I have a new project for you…” That’s never bad to hear!
Earlier in the year, Kaplan Law School contacted us with a challenge, after being referred to us by another client. They were pitching to Law firms who were interested in sending graduate trainees on Kaplan courses, and wanted a way to capture the experience of studying at the school. After discussing the project with them we came and filmed on the last day of exams. We cut the footage into a film that was encoded for use within a PowerPoint presentation, which played with great success at their pitches:
Anyhow, the new project . They now want us to edit the material for a student facing clip to attract students to the course. So we went back to the interviews and pulled out slightly different material, showing how one day’s filming, if you have the right strategy in the way you film and archive your material, can be used for multiple clips:
Yesterday we shot at Worthing Hospital for a piece on West Sussex PCT.
We got to film a plaster cast being sawn off, people reviewing X-rays, plus lots of very technical looking equipment. Wonder how much will make the final cut?!