We got a call from Commetric asking for our help again. They were pitching to a client and wanted to show all the people from their offices across Europe, America and the Middle East, So we came up with a plan where each office got hold of a Flip camera, or similar. We gave them some spec tips, so knew which ones to buy. We then sent them a simple “how to film yourself” document, so they used basic lighting techniques to get a decent picture filming it themselves.
We took this short profile videos, and put them together in an animation showing where in the world they were based. We then made two title sequences, one specific to the client they were hoping to win, one generic one that they could use at any pitch. So they got a highly bespoke piece, a flexible video and great ROI.
Earlier in the year, one of our clients, a PR and Social Media company, asked us to create a series of visuals for a presentation. Last week we got a call as another executive who’d seen the presentation wanted us to reversion it for another presentation they were doing, with updated stats and content. This could be done very cost effectively, given that we had already developed the style, within the branding direction we’d been given for the first project.
Unfortunately, the project is confidential, so we can’t show you any screen grabs or tell you who their client is, but it was for a major international organization and you’ve almost certainly used their products over the last month!
Today we went back to a client’s testimonial reel, and subtitled it in French.
As a world-wide company, their clients have a wide variety of accents, and while there English is good, they wanted to be sure that their prospective new clients, who were French, could understand what was being said.
So we went back to the sequence and added subtitles. It was interesting that the French copy seemed much longer than it would be in English. So we had to space out the sequence, adding a few bits where no one was talking, to give time for the subtitles to be read. It was a like solving a crossword puzzle, fitting all the right words into the right places!
We’re having to work on the Bank Holiday as one client project is based in Sweden and it’s not a Bank Holiday there… the joys of working with international clients!
However got some great feedback from a few people on a project for the same team we delivered on Friday, which cheered us up. First came these two comments:
“Amazing!!! That’s a great work, thanks a lot.”
“Excellent ! Very good presentation and mix of slides/images/and voice over. Thanks.”
and then this:
“You will be pleased to know apart from their direct messages, the guys have been emailing me all morning with multiple praise over your video!
The graphics are really stunning on it!”
It’s always nice to hear the work is hitting the right buttons!
Today we delivered some clips to support a client’s bid for a new contact. We were cutting together video material from various sources plus some new material into three video clips as part of their support material. We got some great feedback from the client!
“These all look fantastic to me – really great job guys!! They will make a tremendous difference to our sales efforts and we will certainly use some of them on Friday, plus the others in the weeks to come.
PS we received today an RFI for a similar scope of work, and have already spoken to the acct mgr about using some of these in our response there as well.”
Just back from Honda, where a sequence we created for Honda PR was shown at a general meeting. They’ve generated some really great coverage in press, TV and radio, and they’re generating some amazing statistics from their coverage:
- Honda’s annual advertising spend equivalent has risen from £9.8 million from £13.6 million in the last 12months, a 39% rise
- Honda’s share of voice in press overall is up from 3.4% to 5%
- Honda’s share of voice in the lifestyle press is up from 1% to 7.8%
- Honda’s share of voice in lifestyle press is now 5th largest share of voice, behind Ford Audi, BMW and Mercedes.
- Civic is the 5th most written about vehicle in the entire industry. Before 2005, no Honda car had made it to the top 10.
Quite amazing work in 12 months!