Filed under: Animation Projects, NC | Tags: Copyright, free, images, inexpensive, NapoleonCreative, solution
You’ve been looking for copyright free images for a new promotion, but apart from always finding the same tired and artificial look, when you do find the images you do want they’re all in completely different styles.
A client presented us with this problem. They wanted to build a narrative for the product they were promoting. Stock shots weren’t cutting it, since the shots that could tell the story were by different photographers, featured different models and, of course, didn’t feature the product. Their budget didn’t extend to booking models, choosing a set, hiring a photographer so they could create their own stills.
Our solution was to create our own animated images, based on the storyboard they’d created with stock images, all completely customised and more importantly all on brand. The clip above is a short test extract from this project, we’re now looking to make the animation more fluid. While our solution was more expensive than stock shots, it offered great value by being bespoke, on brand and telling exactly the right narrative at a fraction of the cost of shooting bespoke footage.
Get in touch if you’d like us to come up with cost effective copyright free images for your project.
Filed under: Filming Stories, NC | Tags: Filming, green screen, NapoleonCreative, Old Street
We’re creating a project that has is built around some Minority Report style computer screens. As we don’t require sound, we set the studio up in one of our meeting rooms! We worked with four actors who did a great job imagining the screens in front of them, we were thoroughly convinced that they were in operating some very sophisticated technology by the end of the shoot!
Filed under: Source For Consulting | Tags: Corporate, corporate video, Czerniawska, east, East London, Fiona, Fiona Czerniawska, London, NapoleonCreative, source for consulting, trends, trends in consulting
Introduced to us by the kings of consultancy Capgemini, Source For Consultancy asked us to help with with a presentation in Paris. They wanted to create a video as Fiona Czerniawska, co-founder of SFC and author of their latest report, couldn’t attend a conference in person. So we filmed her talking, then added some graphics from the presentation to break it up.
We also helped them create a series of chapters for their youtube channel from the material. One key thing is that within the youtube introduction, we suggested Fiona state at the outset who would benefit from reading the report. This really helps grab the right audience in those important first 20 seconds. The clips have gradually been building viewers over the last few weeks.
Filed under: Filming Stories, Filming Tips | Tags: budget, Corporate, corporate film, east, East London, Filming, how much does it cost, London, Napoleon Creative, NapoleonCreative, Shoot
We had a call from one of our regular clients who wanted us to film a training event. The delegates were being divided into teams, then pitching a new product to a board, a cross between a task from the Apprentice and a pitch from Dragon’s Den.
The hardest thing about this project was setting the budget. When you say “The Apprentice” you seen a full HD, glossy look, with plenty of post production gloss on to. We knew they weren’t looking to spend a vast amount on what was an internal project with limited eyeballs on it, but for the first budget, with two cameras, dedicated sound person, plus a director to watch over, was just over kill. So we offered two more, one with a single camera, which had obvious restrictions in terms of what could be filmed and captured. Then we gave the ‘Goldielocks’ budget, with two cameras with operators, so enough to capture the action without going overboard. And, just as with Goldielocks, the budget was just right.
Choosing the right budget takes time and negotiation. Sometimes a client isn’t sure of the quality they need, and we have to help them find the right one. Video work can be incredibly flexible, so budgets can be scaled right down or right up. Just don’t expect full HD, seventeen cameras and a full gallery team on a show string budget!
Filed under: Capgemini, Filming Stories | Tags: Capgemini, Company, Filming, flexible, Napoleon Creative, NapoleonCreative, notice, Production, quick, short, turnaround, Video
Yesterday we filmed an additional interview for a project we filmed in December. We set up the shoot at relatively short notice, but being in central London it wasn’t really a big deal, or at least to us.
However, our client (who’s working with us for the first time, from a company we’ve worked with for many years) was pleased and surprised at how easily and low-fuss we were at setting up the filming. This is in part because we’re a full service video production company, covering everything from scripting writing, through filming to post production and delivering on DVD, for broadcast or for websites, we’re not always out filming, as 80% of our work is back in one of our post production suites. So we can be flexible and quick to respond, even if a request comes in at short notice.
Filed under: Animation Projects, Canary Wharf Group, NC | Tags: Animation Projects, Capgemini, Christmas, Corporate, corporate video, greeting, Napoleon Creative, NapoleonCreative
Today we finished a Christmas greeting animation for the Canary Wharf Group. Based on the 12 Days of Christmas, changed to a series of statistics of their great achievements over the last year.
Filed under: Animation Projects, Capgemini, Clients | Tags: Animation Projects, Capgemini, Corporate, corporate video, east, East London, Filming, HD, London, Napoleon Creative, NapoleonCreative, Shoot, solution, Video
Capgemini asked us to help them communicate their Rightshore offering and they wanted to use animation.
We spent a while getting the look right, then developed 3 sequences for them, each on a different aspect of Rightshore. We coached one of their staff to give the voice over, which was a nice touch to give the film a ‘we made this’ flavour. You can see the full clips in situ here or watch our short version below:
Filed under: Filming Stories, NC, Squire, Sanders and Dempsey | Tags: Coaching, corporate video, East London, Hammonds LLP, interviews, NapoleonCreative, review, secondments
We now have a new client, Hammonds LLP. They needed a record of the experiences of some of their trainees who took a work placement.
So we filmed them being interviewed chatting abut their work placements. This solved two problems. First, they could trainees could look back at their performance and see how they came across. Second, the content could be played to potential new trainees to show what it’s like working for Hammonds.
For once we simply filmed the interviews as they happened, not interrupting to ask for questions to be slightly rephrased… an odd experience. As usual, we were so swept up in the project we forgot to take a photo of the set up, so you’ll have to make do with a photo of us with the kit in reception after!