As Napoleon Creative has developed, we spend more and more time on strategic work. By this I mean spending longer with the client looking at what they’re trying to say, why they’re trying to say it, how their competitors are saying similar things, and how to say it for them.
It’s rewarding when we can really get to the heart of a brief, and help them discover for themselves what it is we’re actually trying to achieve. One recent case was for a product where the clients were telling us what excited them about it, but when we looked closer that feature wasn’t what the consumers were interested in. So we changed the focus of the video.
That particular project isn’t completed yet, but will be posted soon. In the meantime, if you want to talk to us about your communications challenge, get in touch.
Filed under: Branding and Visual Identity | Tags: agency, branding, London, NapoleonCreative, Youtube
We’ve recently won a joint pitch with the great branding agency Falcon to create branding and video visual identity for three new YouTube channel.
Branding is increasingly tough, creating a new name and visual identity that hasn’t been used by others, sometimes in the same subject, sometimes in a totally different one.
We decided to get away from computer screens, raiding a local W H Smith for magazines, and created mood boards on paper, before translating them into digital versions. It was really refreshing to be working on something tactile, and a great way for the Falcon and Napoleon teams to get to know each other.
Filed under: Source For Consulting | Tags: Corporate, corporate video, Czerniawska, east, East London, Fiona, Fiona Czerniawska, London, NapoleonCreative, source for consulting, trends, trends in consulting
Introduced to us by the kings of consultancy Capgemini, Source For Consultancy asked us to help with with a presentation in Paris. They wanted to create a video as Fiona Czerniawska, co-founder of SFC and author of their latest report, couldn’t attend a conference in person. So we filmed her talking, then added some graphics from the presentation to break it up.
We also helped them create a series of chapters for their youtube channel from the material. One key thing is that within the youtube introduction, we suggested Fiona state at the outset who would benefit from reading the report. This really helps grab the right audience in those important first 20 seconds. The clips have gradually been building viewers over the last few weeks.
Filed under: Clients, NC, Voice Over | Tags: Corporate, corporate video, London, Napoleon Creative, Robert Wolstenholme, The Hive, voice over, voiceover
Elizabeth Bower was so pleased with the voice over reel we produced for her that she referred us to Robert Wolstenholme. Robert is theatre director with a natural vocal ability. Having done voice over work for The Hive, I kid’s cartoon currently on ITV, he was looking for more voice over work, so he decided to put together a voice over reel to send to agents.
We took Robert to the studio with a selection of scripts to work with, some of which suited his voice perfectly, others which didn’t immediately, just to see how he could stretch his range. It was fun seeing how he could change his voice and tone, accordingly!
Back at base, our new production assistant Santa added appropriate music and relevant sound effects, setting the scene for each script he performed.
Overall another great session which Robert had a great time doing. So if you’re looking to break into voice over work and need a sample showreel to get the ball rolling, get in touch.
“Many thanks again for your time and help – I’m enjoying this process, even if listening to myself is sometimes excruciating” - Robert Wolstenholm
Filed under: Filming Stories, Filming Tips | Tags: budget, Corporate, corporate film, east, East London, Filming, how much does it cost, London, Napoleon Creative, NapoleonCreative, Shoot
We had a call from one of our regular clients who wanted us to film a training event. The delegates were being divided into teams, then pitching a new product to a board, a cross between a task from the Apprentice and a pitch from Dragon’s Den.
The hardest thing about this project was setting the budget. When you say “The Apprentice” you seen a full HD, glossy look, with plenty of post production gloss on to. We knew they weren’t looking to spend a vast amount on what was an internal project with limited eyeballs on it, but for the first budget, with two cameras, dedicated sound person, plus a director to watch over, was just over kill. So we offered two more, one with a single camera, which had obvious restrictions in terms of what could be filmed and captured. Then we gave the ‘Goldielocks’ budget, with two cameras with operators, so enough to capture the action without going overboard. And, just as with Goldielocks, the budget was just right.
Choosing the right budget takes time and negotiation. Sometimes a client isn’t sure of the quality they need, and we have to help them find the right one. Video work can be incredibly flexible, so budgets can be scaled right down or right up. Just don’t expect full HD, seventeen cameras and a full gallery team on a show string budget!
Filed under: LCC | Tags: Campaign, Cycle, cycling, discount, double, LCC, London, our, support, Video, voice
We created a video for the London Cycle Campaign, an organisation who raise awareness of cyclist’s rights. Given that we cycle around London a lot ourselves, it’s an organisation we’re very happy to be working with!
The aim of this campaign is to get each member to subscribe another member, thereby doubling their voice. And when you join you get great member benefits, including free insurance and discounts in cycle shops.
Filed under: Animation Projects, Capgemini, Clients | Tags: Animation Projects, Capgemini, Corporate, corporate video, east, East London, Filming, HD, London, Napoleon Creative, NapoleonCreative, Shoot, solution, Video
Capgemini asked us to help them communicate their Rightshore offering and they wanted to use animation.
We spent a while getting the look right, then developed 3 sequences for them, each on a different aspect of Rightshore. We coached one of their staff to give the voice over, which was a nice touch to give the film a ‘we made this’ flavour. You can see the full clips in situ here or watch our short version below: