Filed under: GetMeSocial, KML, Social Media | Tags: GetMeSocial, KneadsMust, London, social media, solution, Video
Knead’s Must is a long terms client of ours. We’ve created a full DVD explaining how to use their revolutionary massage tool the Kneader, which goes inside the retail package. We’ve also shot some marketing material to help increase sales.
Now that they’re ready to really start promoting the project, KML’s Founder Una Tucker came to us for our GetMeSocial service, where we help small business understand the power of Social Media, and then help them set up the various accounts and profiles to build their own presence. Our aim is not to run these account for them, but to enable them to benefit from our years of Social Media experience, promoting our own and our client’s products and services, so they can quickly get their Social Media strategy up and running.
After consulting with KML, we helped them with:
- which accounts to set up and why
- graphics and colours to helping them create a consistent look between their main branding and website
- advice on keywords and categories to maximise SEO
- strategy development in terms of what kinds of content to write about
- creating a realistic schedule to prompt action, and also to act as a way of reviewing what activity has been achieved
The blog is in early stages at the moment and you can read it here.
Filed under: Filming Stories, GetMeSocial, KML, Social Media | Tags: Corporate, corporate video, East London, Filming, GetMeSocial, KML, KneadsMust, Massage, Massage tool, Napoleon Creative, NapoleonCreative, social media, Video, Youtube
We recently filmed a really fun video of The Kneader, the maiden product from our client KneadsMust. We were asked to create the video to be used as part of the Barclays Make One Small Step competition, which helps to support start-up businesses.
Our idea was to film an interview with the founder, Una Tucker and then to film The Kneader in action, giving a real, human response to the product. We also added elements to the film to specifically target the viewers of the competition entries, such as animated graphics.
When creating videos that are intended for a specific event, it’s always helpful to try and think long term. So to offer a great ROI, our approach was to rework the video, so that it not only served its purpose for the competition, but in the long run provided our client with real video evidence of customers enjoying her product. She can use this to show to potential buyers of her product at any meeting.
This was my first role as director and proved to be a very helpful exercise in improving my skills. We filmed in two locations, had to coach staff and customers into giving a great performance for the video and in the end our client was very happy with the video. I even managed to make a sneaky appearance in it myself!…
