Introduced to us by the kings of consultancy Capgemini, Source For Consultancy asked us to help with with a presentation in Paris. They wanted to create a video as Fiona Czerniawska, co-founder of SFC and author of their latest report, couldn’t attend a conference in person. So we filmed her talking, then added some graphics from the presentation to break it up.
We also helped them create a series of chapters for their youtube channel from the material. One key thing is that within the youtube introduction, we suggested Fiona state at the outset who would benefit from reading the report. This really helps grab the right audience in those important first 20 seconds. The clips have gradually been building viewers over the last few weeks.
We had a call from one of our regular clients who wanted us to film a training event. The delegates were being divided into teams, then pitching a new product to a board, a cross between a task from the Apprentice and a pitch from Dragon’s Den.
The hardest thing about this project was setting the budget. When you say “The Apprentice” you seen a full HD, glossy look, with plenty of post production gloss on to. We knew they weren’t looking to spend a vast amount on what was an internal project with limited eyeballs on it, but for the first budget, with two cameras, dedicated sound person, plus a director to watch over, was just over kill. So we offered two more, one with a single camera, which had obvious restrictions in terms of what could be filmed and captured. Then we gave the ‘Goldielocks’ budget, with two cameras with operators, so enough to capture the action without going overboard. And, just as with Goldielocks, the budget was just right.
Choosing the right budget takes time and negotiation. Sometimes a client isn’t sure of the quality they need, and we have to help them find the right one. Video work can be incredibly flexible, so budgets can be scaled right down or right up. Just don’t expect full HD, seventeen cameras and a full gallery team on a show string budget!
Capgemini asked us to help them communicate their Rightshore offering and they wanted to use animation.
We spent a while getting the look right, then developed 3 sequences for them, each on a different aspect of Rightshore. We coached one of their staff to give the voice over, which was a nice touch to give the film a ‘we made this’ flavour. You can see the full clips in situ here or watch our short version below:
Today we filmed something for a client. We’d love to tell you exactly what, but we’re under strict orders not to reveal anything, even though the footage looks great and we have some lovely stills from the shoot. Let’s just say it involves one of the big glossy magazines. And I mean one of the BIG ones!
All will be revealed in September….
We created a video for the I’m A Scientist project, which is like school science lessons meets the X Factor! Scientists and students talk online via the website. They both break down barriers, have fun and learn. The students get to vote for their favourite scientist, deciding which scientist gets a prize of £500 to communicate their work, learning about issues around funding as they do. And of course, being exposed to a wide range of real-life scientists!
The challenge was to create a clip which communicated to project to the three key teams within the project; the students, the teachers and the scientists. We suggested creating three different clips, each based on core footage, but giving each one a slightly different focus on the material.
The project is sponsored by The Welcome Trust and produced by the cool guys over at Gallomanor.
Another project completed! We filmed three interviews at West Sussex PTC, the Primary Care Trust that buys, commissions and runs all the health services in the County. This was a challenge to edit simply because the scope of the work Capgemini did was so vast, from working with the Executive Team to helping the core staff train others in the methodology Capgemini helped them develop. In the end, this accounts for a fraction of the story, but still gives you an idea of how successful it was.
On Tuesday we filmed for our new client, Space NK. We were asked to shoot a personal appearance by Wei Brian who was launching her new range of Wei products exclusively with Space NK. See more photos and join their Facebook page here..
Space NK are a Covent Garden based beauty products/cosmetics retailer.
Today we filmed some interviews for a project for ThemThere, a networking group we’ve recently joined.
The group is a a coterie of small creative companies and one man or woman bands that operate in and around East London. The group is made up of architects, graphic designers, furniture manufacturers, transporters, product designers, textile designers, a lighting company, interior designers, project managers, and, of course, video producers.
The aim of the group is not just to network to look for new business, but also to share experience and ideas to help develop our companies. We’re looking forward to being active members of the group, and we’ve started by filming a video to explain to those interested what the group is about. Hopefully, it will be ready for the party we’re having next week.
We’ve just completed a piece for Commetric, who do some really interesting work connecting communications with business activities. We produced a voice over with music for a powerpoint presentation.
As it was our first job we did for them, we asked for a little feedback. Here’s what Chris Shaw, CEO of Commetric, wrote:
“As someone who has never done any form of production – where to start/what to do/what is involved were a complete fog. So we looked for speed and understanding; prepared to listen to the brief and develop it. No technical jargon.
You gave good customer service – accessible – provided advice and a series of options; you seemed to get what we wanted extremely quickly and delivered a great result.”
Great to hear that kind of feedback! I think the reason we do is because we listen to our clients, ask a whole load of questions to make sure we understand what they’re after before starting work. Of course, there are times when we make suggestions in a different direction, but the most important thing to do is listen to what the client has in their mind at the start.
We’ve just come across research by Findlaw, an American site that helps put people in touch with Law firms. They show the amazing power video has on influencing people:
“Video grabs visitors’ attention and drives them to act. According to our studies, consumers visit an average of 4.8 Web sites before choosing a lawyer on-line. That drops to 1.8 sites when the sites contain a video.”
They go on to explain that for 58% of consumers video increases the likelihood that they will make contact with the firm. This comes as no surprise to us. Law firms and other professional services companies can have websites which are by nature a little dry. Adding video enables the human face of the firm to be seen. A simple but well made video can make even the biggest firm seem approachable and personable. Also, it’s an area where very few companies are using video on sites, so those that do really stand out.
The footage filmed can be quickly and simply reversioned for sites like YouTube, Daily Motion etc. Each of these sites needs a slightly different cut of the material, but if you develop your web strategy in advance, this is easily achieved without tripling the budget! And these external sites all offer new channels through which new clients can reach your company, increase search engine optimisation and drive targeted traffic to your home site.
So if you’re a professional services firm, video should definitely feature in your marketing strategy.