Filed under: NC, News | Tags: Boxes, Lugging, Move, new, Nosy, Office, Pug
We’ve now moved into Napoleon Creative’s new office. Leon likes being able to keep an eye on everyone else in the building. He can monitor how long they spend gossiping in the kitchen and issue disciplinary barks where approriate!
Still, we’re up and running with broadband, just waiting for phone lines to be allocated.
Filed under: NC, News | Tags: Advertising, Corporate, London, Napoleon Creative, News, Projected, Transport, Transport for London, Tube, Video
Originally uploaded by G J R
Came across this in Euston station. There’s a projector beaming moving image onto the wall of the station. As the train pulled in, the advertising stops.
Will be interesting to see whether it just ends up a constant advert, but presumably they’ll sell time sensitive ads, so what it shows for the morning commuter crowd is not what it advertises at weekends etc.
It just had a test reel on when i saw it on Saturday evening, it was supposed to go live this morning.
Filed under: News | Tags: Austin Mitchell, Licence, Napoleon Creative, Photography, Police, Public, Space, Terrorist
I cannot believe the outragous behaviour of the police, asking a photographer for an unnecessary licence and deleting his work! They had no right or justification to act the way that they did.
I have to say, we’ve filmed in London many times, always getting prior permission. The police that have stopped us can be a little terse to start with until we show them we’ve permission to film, which is quite a lengthy process. You have to fill in countless application forms which is further complicated in London by it being split into different Boroughs. So to film St Pauls, Covent Garden and the South Bank requires permission from three different agencies. Once you show the police your permissions, they’re pefectly happy and leave us be.
However, with entry level DSLRs now costing just £400, more and more people are carrying chunky looking cameras with big lens and taking picture for their own pleasure (I saw at least 5 people carrying these while at the Tate on Sunday, all looked like tourists or people photographing at their leisure rather than professionals). These guys aren’t going to know their rights or what permissions they need and the police shouldn’t be able to intimidate these people into deleting their photos! Austin Mitchell MP is calling for the police to be better educated about photographers’ rights, I hope something comes of it.
BBC NEWS | Business | BBC strikes Google-YouTube deal
YouTube is being flooded with Channels showing off their wares, you can’t click on a single page without seeing a “Lost” catch up, and now the BBC is joining the fray.
Raises some issues with licence fee; some of the BBC content will feature advertising and will be viewable in the UK. So therefore if you’re watching via the internet and being exposed to ads surely you don’t need to pay a licence fee too?
However, it will surely raise the BBC’s exposure outside the UK. Not that it’s unknown, it’s a well established and respected brand, but more people will be exposed to BBC content through the various clicking throughs on YouTube.
The next big turning point will be when YouTube raises its clip limit above 22 mins, the average length of a half-hour TV show in the states. Then you’ll start seeing a whole load of whole episodes becoming available.
Filed under: News | Tags: Blu-ray, Debate, HD-DVD, Napoleon Creative, Porn
This is a clip from Popbitch.com’s weekly newsletter about the format war:
“Back in the 80s when there were two
competing video technologies, VHS triumphed
over Betamax largely because Sony, who
owned Betamax, refused to allow their format
to be used by the porn industry. Hence
VHS became the industry standard.
There’s a TV format war brewing again -
HD DVDs versus Blu-ray. Sony own Blu-ray
and, guess what, they don’t seem to want
porn on this system either, having backed out
of a deal with adult film studio Digital
Playground. HD-DVD is easier to produce
anyway so the porn industry is 100%
behind this format. PS3 uses blu-ray so
there is some hope for Sony but we’re still
sticking our money on HD-DVD.”
The BBC has published its pick of the best ads of the year, with some interesting analysis.
Today is Napoleon Creative’s first birthday.
Formally started on 1 January 2006, we have gone from strength to strength, with a lot of help from some great clients like Honda and Douwe Egberts.
Let’s hope we continue to do as well this year as we did last!
BBC NEWS | Entertainment | Online video ‘eroding TV viewing’
Well, this on one hand startling, on another entirely predicatable. If you think about the shifts that are made in viewing habits, they simply take time. The young are embracing this, and I’d imagine for the young 16-24 year olds it’s free, it’s their parents or college or university that pay the broadband bill.
If you think about DVD, it was something you had to invest in, in terms of purchasing the software and hardware. Plus the player was in the front room, so young adults were restricted in what they could watch when.
If you look at the way DVD has envigorated the collectability and viewing of content, the TV via the internet will simply go the same route. Rather than a collection of physical DVDs, we’ll soon end up collecting playlists and favourites on youtube, which at the momemnt is free.
In commerical terms, there’s never been a better time as a small company to get an ad campaign; don’t bother with traditional tv, go and shoot a low-budget but catching ad, then stick it on youtube. And how do you distribute it? Just add a link on your e-mail signature.
As with all new ideas, you have to be quick off the mark; youtube is fantastic but there’s now SO much media being put up that it’s almost impossible to find, and even with tags it can be difficult to find what you want. Ultimately, you have to push your clips out there, not just sit back and hope people will click on you.
I’ve just come back from the States and enjoyed BA’s new AVOD system while flying.
With the Audio and Video On Demand System, the small TV screen in front of your seat is touch senstive and you press it to work your way through the available options.
Rather than a series of rolling channels, you get to choose what you want to watch, when you want to watch it. And most importantly, pause it when you want to sleep or stretch your legs.
I started watching Lady In The Water but this being a supernatural thriller mainly set in darkness, it was hard to really get into on a 5″ screen, so I gave up and tried Pirates of the Carribean instead. This was a much more watchable, both in terms of entertainment and suitability to the small screen.
Also available are CDs, TV programmes and BA inflight information videos.
Doubtless this AVOD system will roll out across BA’s fleet, and I’m sure there must be a saving to be made here. There will be all kinds of data captured about the kinds of things people like to watch inflight. Also, this data might be used for billing purposes; ie rather than buy a licence to screen Lady In The Water regardless of how many people actually watch it, the costs may be linked to how many times its actually requested from the AVOD system.
This Peruvian Headdress from 700 ad is simply beautiful; its design is remarkably simple, yet it has energy and movement, you can almost see the beast moving its tentacles.
