Filed under: NC
We’ve been settled into our new offices for some months now, and we’re loving the local area. Plenty of fab places to eat, go for drinks after work and local parks for Leon to have his afternoon walk.
Today we finally got around to putting up our logo on the door, and it looks fab! We get a lot of people walking past from Mother/Tea Building/Shoreditch House, so the next step is to get a little more advertising in the window.. more on that later…
Filed under: ConferenceXtra, NC, Streaming live | Tags: Conference, ConfXtra, Corporate, corporate video, issues, Napoleon Creative, NC, rural, Video
We made this clip as a round up of the conference we streamed live last week. In it, the organiser gives us a great testimonial for how the streaming went!
Filed under: ConferenceXtra, NC, Streaming live | Tags: Conference, ConfXtra, Extra, live, streaming, Video
Today we streamed a conference centred around issues facing rural areas, so depopulation, access to broadband, financial stability.
The most memorable workshop was this one where the speaker used a dead tree to get delegates engaged!
The stream went well, especially since the hotel chosen was appropriately in the middle of the Norfolk countryside, and their broadband connection was initially limited, but we managed to get it boosted!
Filed under: Articles, NC | Tags: corporate video, Napoleon Creative, research, Youtube
A recent study by Forbes and Google looked at 354 C-level and top executives at major US companies with annual sales in excess of $1B to “shed insight into how these executives discover and share business information.”
The statistic that caught my eye was that a third of under 50s watch business-related video every single day, with many turning directly to youtube to find information for business. We’re pleased our clients like Capgemini and IBM are posting the work we create for them there, as well as on their own sites.
Back in March we filmed at the All Together Now conference, where one programme maker described how their web strategy has moved on from trying to pull viewers to one central website. They now create spaces within sites like facebook and myspace, engaging audiences where they linger to socialise and start conversations and put content in those spaces.
Video is a great tool for this kind of strategy. Yes, create the video for your company’s home page, but then you have to seed it to youtube, Daily Motion, set up facebook and linked in groups to reach your audience. This takes time and energy, but is essential if you’re to reach your market. You can’t rely on them coming to your website, you have to broadcast in the places where your audience look for content.
Filed under: Capgemini, Clients, NC, Shoots | Tags: Corporate, corporate video, Filming, Hospital, Napoleon Creative, PCT, Shoot, Video, West Sussex, Worthing
Yesterday we shot at Worthing Hospital for a piece on West Sussex PCT.
We got to film a plaster cast being sawn off, people reviewing X-rays, plus lots of very technical looking equipment. Wonder how much will make the final cut?!
Filed under: NC | Tags: Corporate, east, film, Law, London, Napoleon Creative, research, Video
We’ve just come across research by Findlaw, an American site that helps put people in touch with Law firms. They show the amazing power video has on influencing people:
“Video grabs visitors’ attention and drives them to act. According to our studies, consumers visit an average of 4.8 Web sites before choosing a lawyer on-line. That drops to 1.8 sites when the sites contain a video.”
They go on to explain that for 58% of consumers video increases the likelihood that they will make contact with the firm. This comes as no surprise to us. Law firms and other professional services companies can have websites which are by nature a little dry. Adding video enables the human face of the firm to be seen. A simple but well made video can make even the biggest firm seem approachable and personable. Also, it’s an area where very few companies are using video on sites, so those that do really stand out.
The footage filmed can be quickly and simply reversioned for sites like YouTube, Daily Motion etc. Each of these sites needs a slightly different cut of the material, but if you develop your web strategy in advance, this is easily achieved without tripling the budget! And these external sites all offer new channels through which new clients can reach your company, increase search engine optimisation and drive targeted traffic to your home site.
So if you’re a professional services firm, video should definitely feature in your marketing strategy.
Filed under: Articles, NC | Tags: Corporate, corporate video, Napoleon Creative, Video
Here’s an interesting piece of research by Marketing Charts. More than 80% of consumers want a companies to show a human face. I believe this applies in equal measure to business-to-business as it does to consumer products, especially as these sales tend to be on going.
In the last few months we’ve been putting together video clips for two different clients to show at pitch meetings and the feedback they’ve been getting has been really positive. Video really makes a huge impact on humanising the content they wanted to share with their potential new clients. Hearing and seeing someone giving a strong testimonial is so much more engaging than simply reading it, you hear the passion and conviction in their delivery.
If you want to know more about how we can help your company use video to increase sales, give us a call on 020 7193 5387.
Filed under: Kaplan Law School, NC, Shoots | Tags: Corporate, Kaplan, Law, Napoleon Creative, School, Shoot
Today we filmed the students of Kaplan Law School as they finished their last exam. The School is based down in Borough and offers GDL, LPC and BVC legal training.
The students were in high spirits as they’d just finished their final exam and were more than willing to speak to us about their time at the school. They seemed to very much like the Kaplan style of traditional lectures rather than online learning.
The footage is going to be put together into a clip to promote the school.
Filed under: NC
On a short break to Barcelona, stumbled across this recently abandoned video player. I didn’t think much of it, until I realised this was a Betamax player. This thing was ancient, with an analogue tuner, the type you had a little screw driver to select the frequency of the channel you wanted. I was surprised on doing some research to find that Sony only finally discontinued production of Betamax machines in 2002, though by that point they were only producing 2,800 a year, a fraction of the 2.3 million they were making back in 1984. I haven’t seen one of these domestic Betamax players for over twenty five years!
Filed under: Capgemini, Finished projects, NC | Tags: Alan Cane, Corporate, evolution, Filming, Financial Times, FT, London, Napoleon Creative, Natural History Museum, Video
We were asked to film FT columnist Alan Cane talking about business evoltion in tough times, so what better place to shoot it than at the Natural History Museum?
Alan talked about how a tough financial climate can be a change agent for business, but this need not be a negative influence.
