So if you followed last week’s blog, you’ve been thinking all week about what you’d like your Christmas greeting to look like. Now to commission it! To start you need to write a brief to bring your ideas together in a way a production company can understand. Here are the ten key points you should outline in your brief:
Your target audience
Who do you want to send the video to? Clients? Employees? Or do you want to post it on your company’s Facebook profile for more followers to see?
The purpose/message of your video
We know you’re sending out a Christmas greeting already but what is its purpose? To highlight the key milestones from this year? Make them laugh? Or just celebrate the season?
What you want to include
You need to mention whether you want your staff to feature, or be a message from the leader of the business, or something purely graphical.
The style you would like to have
Film? Animation? Or a bit of both? Send them links to clips you like that you’ve seen on YouTube.
The duration of your video
Do you want your video to be fast paced to get your Christmas wishes across quickly? Or be slightly longer and include more for your audience?
Do you want home-grown talent from your company to tell the message, or would you rather have a professional actor lead the piece?
If you want your Christmas video to be filmed, you should clarify where you want it to be filmed? In your offices? Or an external location which holds meaning to the company?
At this moment in time, a ‘ballpark’ figure is fine. We are not asking for the cost down to the last penny. Just an idea so a production company knows what they can offer you. Video is very flexible, so you can make a Christmas video on £500, £5,000 and £50,000. You won’t get the same result, but you can get something done on any budget!
Last week, we gave an idea of Thursday 19th December as the deadline for the video to be completed and ready to send to your audience. You may have another idea; maybe you want to send it out sooner.
What are you after?
You also need to state what you’d like them to come back to you with. It’s reasonable to expect a proposal with one or two creative approaches to you video, a budget and some links to similar work, so you can understand what their vision is.
Looking for a Production Company
When looking at production companies, it’s worth taking recommendations from friends. LinkedIn can be a good place to see who within your network has recommended a production company. At Napoleon Creative, we have several recommendations for our work on our LinkedIn profile.
A good video production company will have a variety of showreels on offer. Don’t be afraid to ask to see them! Seeing their previous work is great to check they align with the quality of work you want produced.
Drop the companies you’ve shortlisted an email with your outline brief. Go into as much detail as you can with each question. This enables the production company to respond to your idea more specifically.
A good production company will get back to you within the hour, and will probably want a call to talk through the brief and ask a few questions.
Remember: The brief isn’t set in stone; it’s a starting point.
Next week we will be looking at assessing ideas, considering and appointing.
Click below to watch the our Christmas Greeting from 2011.