Clients always want their content branded and too often we see static graphics stuck thoughtlessly like an elastoplast over the video content.
We always advise clients to make sure they budget for animated graphics because when you’re creating a video, anything that static always jars. Using animation to bringing brand/product logos to life is the simplest and most cost effective way to really raise a video’s production value. These brand animations build into a library for future projects, so next time around will cost nothing.
A little spent on animation will make the whole video look and feel slicker, more expensive and gives the branding much greater impact, as you can see in the work we’ve done for our clients below.
Be sure to hit the “HD on” tag to see it at its best!
Honda S2000 experience
Here’s a short version of the 15-minute documentary we made for Honda last summer.
We spent two days at Prodrive’s track near Coventry, filming a track day event for Honda. We had all weathers, it both rained and shined, so the footage looks like it was filmed half in autumn half in summer!
We also got to try out our lastest bit of kit,a really simple clamp that sticks to the windscreen.
We’ve just finished a DVD with all the material we created for Honda from the Motor Show.
We got some very positive feedback from Sue Goddard, Conference and Events Manager at Honda, said:
“These are the best we’ve ever had done for a Motorshow, so thanks for all your help. Brilliant job!”
It’s always nice to get e-mails like that!
The NC Team have just come back from the Motorshow, where we produced a video presentation for press day. We created presenter support for the speech given by Ken Keir, Head of Honda UK, gave a presentation in Honda’s typical understated style. Completed in a modest tone, Honda trumped all the other car brands by by letting the associates who built the car unveil their latest in the Civic range, the Type-S.
Our client, Graham Avent, Honda’s PR Communications Manager, said “Well done yesterday at the Motorshow. Don’t know how anyone can be so cool under pressure.”
It was such a hectic event, with each manufacturer putting on a show and unveiling new models left right and centre. We saw a range of displays on the day from the cool (Ford’s new focus carved from ice) to the twee (Ford’s rapping children and bongo drums) to the bizarre (Diahatus’s acrobats dressed as a pair of eyes.)
Honda’s own channel has gone live on Home Choice.
NC were part of the team that created the service, and we also produced some of the content that can be seen there.
Read more about the project at Brand Republic.
Another week’s gone by in a flash, and we managed to get another project out the door. We created a fun thing for Honda, a DVD compilation of their famous Cog and Choir ads, and some great spoofs of them.
The biggest challenge was getting DVD quality clips of the spoofs. It can be tough when you’re tracking down a clip to find out who actually made it, especially when you’re just sent a youtube of it and there are no credits. With a little detective work on google and a little phone bashing, we eventually found out who created the spoof and got broadcast quality clips from them. So the disc looks good and the spoofs played even better on the DVD than they do online.
Just back from Honda, where a sequence we created for Honda PR was shown at a general meeting. They’ve generated some really great coverage in press, TV and radio, and they’re generating some amazing statistics from their coverage:
- Honda’s annual advertising spend equivalent has risen from £9.8 million from £13.6 million in the last 12months, a 39% rise
- Honda’s share of voice in press overall is up from 3.4% to 5%
- Honda’s share of voice in the lifestyle press is up from 1% to 7.8%
- Honda’s share of voice in lifestyle press is now 5th largest share of voice, behind Ford Audi, BMW and Mercedes.
- Civic is the 5th most written about vehicle in the entire industry. Before 2005, no Honda car had made it to the top 10.
Quite amazing work in 12 months!
We were out filming on the motorway in Honda’s new Accord, which features ADAS essentially follows the lines on the motorway and keep the car following the lane. It’s really quite strange watching it!