I’ve been putting the finishing touches to some touches to some new marketing materials today, including some testimonials. Sometimes it gets hard writing about your business. How you’re great. How you do a good job. How you’re a nice company to work with who also deliver good results.
So it was nice to see a thread of conversation on Twitter, which started from someone complimenting Carrie from Simpl, one of our clients on the video we created for them. Then Shane from Gallomanor and Justin from FutureGov chipped in. Gave me a completely unprompted boost to get the marketing finished!
This kind of unprompted, public testimonial is one of the great things about Twitter. If you want help building up your Social Media presence, check out GetMeSocial.
If you want to read the conversation, start at the bottom and work your way up.
We created a video for the I’m A Scientist project, which is like school science lessons meets the X Factor! Scientists and students talk online via the website. They both break down barriers, have fun and learn. The students get to vote for their favourite scientist, deciding which scientist gets a prize of £500 to communicate their work, learning about issues around funding as they do. And of course, being exposed to a wide range of real-life scientists!
The challenge was to create a clip which communicated to project to the three key teams within the project; the students, the teachers and the scientists. We suggested creating three different clips, each based on core footage, but giving each one a slightly different focus on the material.
The project is sponsored by The Welcome Trust and produced by the cool guys over at Gallomanor.
Last week we filmed a conference for Norfolk County Council, at which Meera Spillett was the keynote speaker.
The key discussion topic throughout the day was the CAF, a process used to co-ordinate child support services. It was really uplifting hearing talk of how this process has helped children facing a wide range of challenges.
This project is part of our ConferenceXtra, the new service we’re providing in collaboration with Gallomanor, one of our long standing clients. We aim to help bring conferences to as wide an audience as possible, through streaming and social media.
We recently did a job for the Ministry of Justice, where we took material that they shot at some of their Governence of Britain meetings, and cut it down to short sequences. You can read about the events here.
The clips are now live:
Yesterday we filmed at the eVoice conference, held in Norwich. Was a very interesting day, lots of talk about how to make eDemocracy work.
The key event, of course, was the premiere of our latest project, the CivicSurf documentary. It’s a documentary following three local councillors as they set up and run blogs to communicate with their local constituents. This will be posted online shortly.
Moving politics into the internet world seems to have a lot of success, but also can be hard to implement. More thoughts later, as we have two projects to deliver today!
Originally uploaded by G J R
Today we interviewed Tom Watson, Cabinet Office Minister, for the Blogging documentary. We seemed to spend a lot of time talking about parsnips…
The with Steve Webb, Member of Parliament for Northavon and Lib Dem Shadow Secretary of State for Environment, Energy, Food and Rural Affairs, we chatted about how he had to convince facebook that he actually was the real Steve Webb!
Originally uploaded by G J R
Today we filmed an interview with Mary Reid, who chatted about her exploits as a blogger. She’s an engaging speaker and very down to earth. I think the interview will make a great contribution to the CivicSurf documentary we’re making.
You can read more about Mary at:
This is me on the train on the way home, having realised I forgot to take any pics while actually on the shoot. Darn.
We had a good day, though extreme winds prevented us from working outside, which was a shame. We were in Haddiscoe, a pretty little village in South Norfolk, where someone has submitted plans to create a gravel pit within a stone’s throw of an old Church. The environmental impact would be severe.
You can read more about the issue here:
Tony Tomkinson’s Blog
And you can read more about the content of the filming at the Cllr 2.0 blog.
I spent a few days in Norwich, filming for the Cllr 2.0 project. I met up with three of the Cllrs and filmed them talking about local issues, then filmed some general footage around Norfolk. The bitter cold wasn’t condusive to long periods of filming, but I got some okay stuff.
One thing that struck me while talking to the Cllrs is how much their job is about people. Talking to people. Negotiating with people. Trying to work out what people want. And it also struck me how far away from that blogging can seem, with all the computer savvy you have to have to make a blog sparkle and how it can be incredibly alienating when you’re desperately trying to talk to someone through your blog and you’re not sure anyone’s actually listening.
I hope the Cllrs can overcome the initial “techonofear” as one put it, and get to grips with blogging, and I hope they find their audience. I think the audience is out there, it’s just getting the public awareness.
Well, we’ve got a new project just started, a documentary about blogging. So I’ve been persuade to move my blog over to WordPress. Have to say, it has not been a great start. The templates are really quite limited in terms of colours and layout. I think NC’s old Blogger one looked much slicker. It appears you have pay to tinker with the code to make it work, which seems odd. I’ve also tried to post a couple of embedded clips which haven’t worked out yet, but lets see how our relationship with WordPress develops.
Oh, and why Ducks in a Row? I’ve been spending the few weeks trying to rationalise our on line presence. Between Shutterfly, Flickrr, MySpace and Facebook, plus the personal and private versions of each site, there’s a lot of data out there. Then there’s the clips on Daily Motion, Revver… do I really have time to monitor and update all these places?