Napoleon Creative – East London corporate video production


Filming at Worthing Hospital

Yesterday we shot at Worthing Hospital for a piece on West Sussex PCT.

We got to film a plaster cast being sawn off, people reviewing X-rays, plus lots of very technical looking equipment. Wonder how much will make the final cut?!



Saul Bass inspired animation
July 20, 2009, 1:42 pm
Filed under: Animation, Capgemini | Tags: , , , ,

One of our clients wanted some ‘generic’ brand elements that could be used with any project. We’d seen a lot of their material, which had all been very specific using their logo and tag lines, and we wanted to create something a little less obvious and a little more…. esoteric.
We took inspiration from the work of Saul Bass, legendary graphic artist who created many distinctive Hitchcock and Bond titles.

Okay, what we’ve done is a lot simpler, but the client was pleased! This graphic was designed so that text could be placed over it in the company’s style of white text with no drop shadow, so needed to have a high contrast. We also had fun with their corporate colour palate, straying from the blues with which their branding is chiefly associated with.



Evolution clip

We were asked to film FT columnist Alan Cane talking about business evoltion in tough times, so what better place to shoot it than at the Natural History Museum?

Alan talked about how a tough financial climate can be a change agent for business, but this need not be a negative influence.



Filming at the Natural History Museum
February 17, 2009, 4:57 pm
Filed under: Capgemini, NC, Shoots
    



Just back from filming at the Natural History Museum.

We had to start at 7am, to complete the interview we were doing before 10am when it opened to the public. We got chance to wander around the empty rooms, which was a little eerie.

The piece was about how Darwin’s Theories of Evolution can be applied to businesses, and the contributor was the Financial Time’s Alan Cane.

 



Healthcare clip online

We’ve recently completed this piece for Capgemini’s Healthcare department. For it we filmed in Great Ormond Street Hospital, interviewing Prof Hindmarsh who developed a new way of working with children with diabetes. 

We had confidentiality issues filming in the Hospital itself, made doubly hard by it being a children’s ward. However, the staff were friendly and very supportive, even if some were extremely camera shy!



Revamping a Client’s title sequence

We were asked by a client to reproduce a title sequence. We thought we could improve on what they had, and here’s what we created for them. Graphics always make a really big impact on any video project, and can have a great impact on the “quality feel” of a project.

What was the client’s response? “logo works great… btw you rock”



The C4 Advisory Board
November 27, 2008, 1:19 pm
Filed under: Capgemini, Finished projects, NC | Tags: , , , , ,

Here’s a piece we’ve just finished for Capgemini, filmed at Le Manoir near Oxford.

The C4 Advisory Board meets once a year to discusss the issue of convergence within the Technology, Media and Entertainment sector. Would love to have sat in on the meeting!

We’re particularly chuffed with this because it looks so lush, with the virbrantly coloured foliage. It was very convenient that the one contributor had a purple tie, and another wore a purple jacket, which perfectly matched the graphics treatment!



Why your brand needs to be animated

Clients always want their content branded and too often we see static graphics stuck thoughtlessly like an elastoplast over the video content.

We always advise clients to make sure they budget for animated graphics because when you’re creating a video, anything that static always jars. Using animation to bringing brand/product logos to life is the simplest and most cost effective way to really raise a video’s production value. These brand animations build into a library for future projects, so next time around will cost nothing.

A little spent on animation will make the whole video look and feel slicker, more expensive and gives the branding much greater impact, as you can see in the work we’ve done for our clients below.

Be sure to hit the “HD on” tag to see it at its best!



C4 Advisory Board Shoot

Originally uploaded by G J R

 

Yesterday we filmed at Raymond Blanc’s Le Manoir, where the annual C4 Advisory Board were due to meet.

We filmed several of the Board members talking about why they enjoy attending the session, and what they get from it.

It was a joy to film at Le Manoir, everwhere you pointed the camera looked fantastic. We had physically remove Gordon our camerman from the Japanese Tea garden or he would have happily shot there all day!

You can read more about the Board here.

 



GOSH!
August 22, 2008, 8:11 pm
Filed under: Capgemini, NC, Shoots | Tags: , , , , , , , ,
 


GOSH!

Originally uploaded by G J R

Yesterday we filmed at Great Ormond Street Hospital for Capgemini.

We were interviewing Prof Hindmarsh, who told us about the new technology project he’s running focusing on kids with diabetes. New developments enable the kid’s progress to be monitored more accurately and more responsively, which enable levels of insulin etc to be tweaked quickly, hopefully delaying the on set of more serious complications of diabetes. A very interesting chat!

Jo Barber, the GOSH Senior Press Office was a delight to work with, very accommodating to our needs.

All in all a great day’s shooting!