Filed under: Animation
Today we had the second animation job in. We’re excited as both have lots of visual possibilities.
Also means we need another animator in the house, so now advertising… if you are an animator and interest in working with us, send us an email!
Filed under: Animation, Capgemini | Tags: Capgemini, Animation, Napoleon Creative, corporate video, Saul Bass
One of our clients wanted some ‘generic’ brand elements that could be used with any project. We’d seen a lot of their material, which had all been very specific using their logo and tag lines, and we wanted to create something a little less obvious and a little more…. esoteric.
We took inspiration from the work of Saul Bass, legendary graphic artist who created many distinctive Hitchcock and Bond titles.
Okay, what we’ve done is a lot simpler, but the client was pleased! This graphic was designed so that text could be placed over it in the company’s style of white text with no drop shadow, so needed to have a high contrast. We also had fun with their corporate colour palate, straying from the blues with which their branding is chiefly associated with.
Filed under: Animation, Capgemini, Finished projects, Honda, NC | Tags: Animation, Capgemini, Collaboration, Corporate, Douwe Egberts, HD, Honda, London, Mesh, Napoleon Creative, Showreel, Video
Clients always want their content branded and too often we see static graphics stuck thoughtlessly like an elastoplast over the video content.
We always advise clients to make sure they budget for animated graphics because when you’re creating a video, anything that static always jars. Using animation to bringing brand/product logos to life is the simplest and most cost effective way to really raise a video’s production value. These brand animations build into a library for future projects, so next time around will cost nothing.
A little spent on animation will make the whole video look and feel slicker, more expensive and gives the branding much greater impact, as you can see in the work we’ve done for our clients below.
Be sure to hit the “HD on” tag to see it at its best!
