We were recently asked by Future Gov, the creators of new site Simpl, to reversion a short video explaining how their website works. At first the video was a slide-show of screen shots from the website, with a voice over providing the explanation.
To bring the video to life, we highlighted key points using animated text, added action and video clips into the screen shots and finished off the video with some music and sound effects. This was all done using the Simpl branding, leaving them with a video that sits as an integral part of their site.
Today we finished a Christmas greeting animation for the Canary Wharf Group. Based on the 12 Days of Christmas, changed to a series of statistics of their great achievements over the last year.
10% of the profits from this project went to the Dogs Trust, as part of our Christmas Promotion.
We got a call from one of our regular clients. They had a big presentation to prepare, but needed some video and stills mixed together with some statistics and text. We had two days. We were sent a bunch of files and copy, some of which was signed off, some not!
We knuckled down, and did the best we could. Having worked with the client before, we knew a little where there tastes went, their CI and general style points, but we had to do a lot by instinct.
Luckily, we got it largely right. We got a great call from our client at the meeting, where the clip went down very well, saying “”If that’s what you can do without a brief, just think what you can do with more time and a proper brief!”
Hopefully on the next project with them we’ll have just that!
One of our regular clients came to us with an existing animation, created by an American agency. They wanted to change an element of the video, to make it more specific to the product they were selling in the UK. Luckily, the animation had a very graphical, clean look, so we could unpick the elements, create a completely new sequence and tie it all together.
The tough bit turned out not to be the animation, but the audio. We had to keep the new sequence in time with the music, in terms of pace and so the audio still matched when we made the insert. Still, job done and client was very happy, no one noticed the join!
It seems that October is a big month for animation at Napoleon Creative. Last October we were asked to do two challenging animations for Capgemini and this year we were asked to do two more!
The new animations were good fun and each threw up their own challenges. With both being made specifically for separate events, there was not only very specific time pressure, but also the challenge of taking graphics and imagery chosen by the client and mixing it with interview footage to create a complete video that explains a topic and gives a clear ‘call to action’.
The first animation was to promote Architect Week 2010;
The second animation to promote Capgemini at EMC Momentum 2010 in Lisbon
On top of all of that we’ve had lots of nice graphics to play with creating titles and animations for several other projects so all in all October was a great month for animation and long may it continue!
Capgemini asked us to help them communicate their Rightshore offering and they wanted to use animation.
We spent a while getting the look right, then developed 3 sequences for them, each on a different aspect of Rightshore. We coached one of their staff to give the voice over, which was a nice touch to give the film a ‘we made this’ flavour. You can see the full clips in situ here or watch our short version below:
We’ve been working with Space NK for a couple of months now, creating content for their social media sites. With the latest one we were focusing on new brand Kjaer Weis, one of the few organically certified make up brands.
You can see it in situ on their Facebook profile.
We’ve finally finished this long-running animation project, designed to communicate Capgemini’s Rightshore offering. Three videos, plus some variants promoting specific. So a complex project!
It took some time to get the look right, but hopefully we’ve come up with something stylish and cool looking…
We created a video for the I’m A Scientist project, which is like school science lessons meets the X Factor! Scientists and students talk online via the website. They both break down barriers, have fun and learn. The students get to vote for their favourite scientist, deciding which scientist gets a prize of £500 to communicate their work, learning about issues around funding as they do. And of course, being exposed to a wide range of real-life scientists!
The challenge was to create a clip which communicated to project to the three key teams within the project; the students, the teachers and the scientists. We suggested creating three different clips, each based on core footage, but giving each one a slightly different focus on the material.
The project is sponsored by The Welcome Trust and produced by the cool guys over at Gallomanor.
Our piece on Wei Beauty is now online at Space NK’s buzz site.