Here is the lastest animation we’ve created for Capgemini. This time it’s all about understanding how your business is performing and using that insight to drive business decisions in real-time.
We really enjoyed putting this one together. We kept things clean and simple, but brought the subject to life with neat little illustrations and lots of transitions between the different sections.
Filed under: Animation Projects, NC | Tags: Copyright, free, images, inexpensive, NapoleonCreative, solution
You’ve been looking for copyright free images for a new promotion, but apart from always finding the same tired and artificial look, when you do find the images you do want they’re all in completely different styles.
A client presented us with this problem. They wanted to build a narrative for the product they were promoting. Stock shots weren’t cutting it, since the shots that could tell the story were by different photographers, featured different models and, of course, didn’t feature the product. Their budget didn’t extend to booking models, choosing a set, hiring a photographer so they could create their own stills.
Our solution was to create our own animated images, based on the storyboard they’d created with stock images, all completely customised and more importantly all on brand. The clip above is a short test extract from this project, we’re now looking to make the animation more fluid. While our solution was more expensive than stock shots, it offered great value by being bespoke, on brand and telling exactly the right narrative at a fraction of the cost of shooting bespoke footage.
Get in touch if you’d like us to come up with cost effective copyright free images for your project.
Filed under: Animation Projects
This week we finished a long-gestating project for a major drinks company, all about how to win with packaging. It gave some fascinating insights into how to get branding right, especially in the FMGs category, which have informed the way we now approach our animations, treating each one as a brand in its own right.
That’s one of the joys of the kinds of work we do at Napoleon Creative. Most of our work ‘explains’ something, be it a new product, service, or a complex case study illustrating a client’s success. We’ve learned so much from our clients that’s informed our workflow, the way we work with clients, even the way we approach our creative thinking.
Napoleon Creative is definitely a stronger company for getting glimpses into the research and development departments of so many great blue chip companies!
Filed under: Animation Projects, Commetric, Filming Tips, NC | Tags: Animation Projects, Chris Shaw, Commetric, corporate video, Help, pitch, Pitching, presentation
We got a call from Commetric asking for our help again. They were pitching to a client and wanted to show all the people from their offices across Europe, America and the Middle East, So we came up with a plan where each office got hold of a Flip camera, or similar. We gave them some spec tips, so knew which ones to buy. We then sent them a simple “how to film yourself” document, so they used basic lighting techniques to get a decent picture filming it themselves.
We took this short profile videos, and put them together in an animation showing where in the world they were based. We then made two title sequences, one specific to the client they were hoping to win, one generic one that they could use at any pitch. So they got a highly bespoke piece, a flexible video and great ROI.
Filed under: Animation Projects, Presentation Material | Tags: Animation Projects, Corporate, corporate video, presentation
Earlier in the year, one of our clients, a PR and Social Media company, asked us to create a series of visuals for a presentation. Last week we got a call as another executive who’d seen the presentation wanted us to reversion it for another presentation they were doing, with updated stats and content. This could be done very cost effectively, given that we had already developed the style, within the branding direction we’d been given for the first project.
Unfortunately, the project is confidential, so we can’t show you any screen grabs or tell you who their client is, but it was for a major international organization and you’ve almost certainly used their products over the last month!
Filed under: Animation Projects, Canary Wharf Group, NC | Tags: Animation Projects, Capgemini, Christmas, Corporate, corporate video, greeting, Napoleon Creative, NapoleonCreative
Today we finished a Christmas greeting animation for the Canary Wharf Group. Based on the 12 Days of Christmas, changed to a series of statistics of their great achievements over the last year.
10% of the profits from this project went to the Dogs Trust, as part of our Christmas Promotion.
Filed under: Animation Projects
We got a call from one of our regular clients. They had a big presentation to prepare, but needed some video and stills mixed together with some statistics and text. We had two days. We were sent a bunch of files and copy, some of which was signed off, some not!
We knuckled down, and did the best we could. Having worked with the client before, we knew a little where there tastes went, their CI and general style points, but we had to do a lot by instinct.
Luckily, we got it largely right. We got a great call from our client at the meeting, where the clip went down very well, saying “”If that’s what you can do without a brief, just think what you can do with more time and a proper brief!”
Hopefully on the next project with them we’ll have just that!
