Napoleon Creative – East London corporate video production

One of our clients wanted some ‘generic’ brand elements that could be used with any project. We’d seen a lot of their material, which had all been very specific using their logo and tag lines, and we wanted to create something a little less obvious and a little more…. esoteric.
We took inspiration from the work of Saul Bass, legendary graphic artist who created many distinctive Hitchcock and Bond titles.

Okay, what we’ve done is a lot simpler, but the client was pleased! This graphic was designed so that text could be placed over it in the company’s style of white text with no drop shadow, so needed to have a high contrast. We also had fun with their corporate colour palate, straying from the blues with which their branding is chiefly associated with.