Filed under: Articles, NC | Tags: corporate video, Napoleon Creative, research, Youtube
A recent study by Forbes and Google looked at 354 C-level and top executives at major US companies with annual sales in excess of $1B to “shed insight into how these executives discover and share business information.”
The statistic that caught my eye was that a third of under 50s watch business-related video every single day, with many turning directly to youtube to find information for business. We’re pleased our clients like Capgemini and IBM are posting the work we create for them there, as well as on their own sites.
Back in March we filmed at the All Together Now conference, where one programme maker described how their web strategy has moved on from trying to pull viewers to one central website. They now create spaces within sites like facebook and myspace, engaging audiences where they linger to socialise and start conversations and put content in those spaces.
Video is a great tool for this kind of strategy. Yes, create the video for your company’s home page, but then you have to seed it to youtube, Daily Motion, set up facebook and linked in groups to reach your audience. This takes time and energy, but is essential if you’re to reach your market. You can’t rely on them coming to your website, you have to broadcast in the places where your audience look for content.
Filed under: Capgemini, Clients, NC, Shoots | Tags: Corporate, corporate video, Filming, Hospital, Napoleon Creative, PCT, Shoot, Video, West Sussex, Worthing
Yesterday we shot at Worthing Hospital for a piece on West Sussex PCT.
We got to film a plaster cast being sawn off, people reviewing X-rays, plus lots of very technical looking equipment. Wonder how much will make the final cut?!
Filed under: Animation, Capgemini | Tags: Animation, Capgemini, corporate video, Napoleon Creative, Saul Bass
One of our clients wanted some ‘generic’ brand elements that could be used with any project. We’d seen a lot of their material, which had all been very specific using their logo and tag lines, and we wanted to create something a little less obvious and a little more…. esoteric.
We took inspiration from the work of Saul Bass, legendary graphic artist who created many distinctive Hitchcock and Bond titles.
Okay, what we’ve done is a lot simpler, but the client was pleased! This graphic was designed so that text could be placed over it in the company’s style of white text with no drop shadow, so needed to have a high contrast. We also had fun with their corporate colour palate, straying from the blues with which their branding is chiefly associated with.
Filed under: Finished projects, Motasem | Tags: Corporate, corporate video, dress, Fashion, London, Motasem, Napoleon Creative, Video, wedding
We’ve just finished a film showing off Motasem’s latest collection of dresses, shot and directed by Abbie Lucas. Sabina Ali, founder of Motasem, asked us to film the stills shoot which she commissioned for her marketing materials.
Shot at the breathtaking Lordship Park, Abbie chose a starburst filter to give the film that soft, glowing effect.
Filed under: NC | Tags: Corporate, east, film, Law, London, Napoleon Creative, research, Video
We’ve just come across research by Findlaw, an American site that helps put people in touch with Law firms. They show the amazing power video has on influencing people:
“Video grabs visitors’ attention and drives them to act. According to our studies, consumers visit an average of 4.8 Web sites before choosing a lawyer on-line. That drops to 1.8 sites when the sites contain a video.”
They go on to explain that for 58% of consumers video increases the likelihood that they will make contact with the firm. This comes as no surprise to us. Law firms and other professional services companies can have websites which are by nature a little dry. Adding video enables the human face of the firm to be seen. A simple but well made video can make even the biggest firm seem approachable and personable. Also, it’s an area where very few companies are using video on sites, so those that do really stand out.
The footage filmed can be quickly and simply reversioned for sites like YouTube, Daily Motion etc. Each of these sites needs a slightly different cut of the material, but if you develop your web strategy in advance, this is easily achieved without tripling the budget! And these external sites all offer new channels through which new clients can reach your company, increase search engine optimisation and drive targeted traffic to your home site.
So if you’re a professional services firm, video should definitely feature in your marketing strategy.
Filed under: Articles, NC | Tags: Corporate, corporate video, Napoleon Creative, Video
Here’s an interesting piece of research by Marketing Charts. More than 80% of consumers want a companies to show a human face. I believe this applies in equal measure to business-to-business as it does to consumer products, especially as these sales tend to be on going.
In the last few months we’ve been putting together video clips for two different clients to show at pitch meetings and the feedback they’ve been getting has been really positive. Video really makes a huge impact on humanising the content they wanted to share with their potential new clients. Hearing and seeing someone giving a strong testimonial is so much more engaging than simply reading it, you hear the passion and conviction in their delivery.
If you want to know more about how we can help your company use video to increase sales, give us a call on 020 7193 5387.
