Filed under: NC, News | Tags: Advertising, Corporate, London, Napoleon Creative, News, Projected, Transport, Transport for London, Tube, Video
Originally uploaded by G J R
Came across this in Euston station. There’s a projector beaming moving image onto the wall of the station. As the train pulled in, the advertising stops.
Will be interesting to see whether it just ends up a constant advert, but presumably they’ll sell time sensitive ads, so what it shows for the morning commuter crowd is not what it advertises at weekends etc.
It just had a test reel on when i saw it on Saturday evening, it was supposed to go live this morning.
Filed under: NC | Tags: Ad, Boots, Consume, Lighting, Napoleon Creative, Olay, Regenerist, Still
This ad is on one of the billboards near work. I really love it. The colours are rich, the light effects are fantastic.
It makes me what to buy a jar of the stuff but only if it comes with its own lighting set up and will glow in the dark.
Filed under: Finished projects, IBM, NC | Tags: Filming, IBM, Infosphere, London, Napoleon Creative, Shoot
We filmed this material for IBM’s marketing team in the US. We shot in IBM’s HQ on South Bank and then retired to a bar for the afternoon to film the b-roll!
Filed under: NC | Tags: Blogging, Copyright, London, Moderation, Napoleon Creative, Tempero
Yesterday I had an interesting meeting with Dominic Sparkes, co-founder of Tempero. We had an interesting chat about the social networking arena. Tempero offer solutions for companies to engage with their audience through social networks, both in terms of design and build and the subsequent moderation. Moderation also involves copyright issues, with people posting up content that it not necessarily theirs to own.
Got me thinking about what a frustratingly grey area it is. When you meet friends in person, you can show them videos or photos, or play them songs. If you want to do this over the internet, suddenly you’re liable for all sorts of copyright abuse. But hey, which media owner has the time or finance to prosecute individuals over this kind of breach?
