From statistics released today by BT, we send more texts in the UK than we make mobile phone calls.
I remember sending my first texts ten years ago, when the service first became free for Orange users (you had to pay 2 a month to even be able to send them as I remember!) Then they were a novelty, and a time-consuming one at that, before the txt language and predictive text.
What’s interesting about texts is how private they are, so much more so the mobile calls (where the general public can hear at least one side of the conversation) yet some believe it’s perfectly acceptable to be in a meeting, and receive and answer a text.
Filed under: Finished projects, Honda | Tags: Animation, Civic, Corporate, Honda, Napoleon Creative, PR, presentation, Video
Just back from Honda, where a sequence we created for Honda PR was shown at a general meeting. They’ve generated some really great coverage in press, TV and radio, and they’re generating some amazing statistics from their coverage:
- Honda’s annual advertising spend equivalent has risen from £9.8 million from £13.6 million in the last 12months, a 39% rise
- Honda’s share of voice in press overall is up from 3.4% to 5%
- Honda’s share of voice in the lifestyle press is up from 1% to 7.8%
- Honda’s share of voice in lifestyle press is now 5th largest share of voice, behind Ford Audi, BMW and Mercedes.
- Civic is the 5th most written about vehicle in the entire industry. Before 2005, no Honda car had made it to the top 10.
Quite amazing work in 12 months!
