We’ve been developing our company presence on LinkedIn for the last six months or so. A really useful feature was the products and services section, where you could list what you do, and clients could give you a recommendation. This might be a simple acknowledgement, similar to a ‘like’ on facebook, or the person could leave some kind words. These really helped us when people looked at these pages, as they gave ‘social validity’ to our work.
The products and services pages are being replaced by Showcase pages. These seem to have essentially the same functionality as the company page, but they’re designed for a sub-brand. That’s fine if you’re Microsoft, and want a showcase page for Office, that makes sense. However, as a small company, we’re lucky is someone follows us on LinkedIn. The likelihood of us gathering a decent following for a showcase page for, say, our Whiteboard animations is slim. Even if we do, there’s no simple mechanism to get a clear recommendation.
I understand LinkedIn has to keep evolving, but removing the ability to simply make a recommendation of a company’s work is shortsighted. You go on LinkedIn to see which people or companies your network is recommending. Without our products and services pages, we can’t show that.
So before they get deleted on April 14th, here are the recommendations our various products and services have received:
Bonnie Chung said:
We worked with Napoleon Creative to bring to life a company tasting session, through a short film. The team were really friendly, understood the brief quickly and executed on schedule. They did not need a lot of creative direction, and delivered a really impressive video that captured the energy and culture of our company perfectly. We screen the film at every pitch meeting, and it has been very effective in engaging our audience with our values and impact on our customers.
Will Kemble-Clarkson said:
These chaps are genius. We asked Napoleon to create an animation to explain a very complicated product in a simple, smart and entertaining way. Not only did they do it, they did it on the first go. Brilliant.
Kate Walker said:
Gavin and his team did a great job for us on an animation for a kids channel, JimbleJam.
Sally King said:
Lewis and the team delivered a number of animated graphics for Sky Living’s “The Spa”. The standard of work was exceptionally high and looked amazing on screen. The programs used were quick and easy to operate and most importantly, looked authentic on the show. I would definitely recommend Napoleon Creative to other shows and wish them continued success in the future.