Filed under: NC
Well, there goes 2011. And what a year. Gavin travelled to India, China, Vietnam and the Phillipines film for a Capgemini project. Lewis got as far as Paris and Cologne. Santa has been with us for nearly a year (that’s Santa our editor, not Father Christmas!) and Laura has just about found her feet as our Development Researcher. We’ve worked flat out with new and old clients alike.
However, we’ve had just enough time to make a quick Chrismtas video, just click on the image below. As usual we’ll be donating the cost of sending out Christmas cards to our favoured charity, the Dog’s Trust.
Season’s Greeting from all at Napoleon Creative and here’s to a busy and properous 2012!
Best wishes,
Gavin, Lewis, Santa, Laura and the rest of the team at NC.
Filed under: Source For Consulting | Tags: Corporate, corporate video, Czerniawska, east, East London, Fiona, Fiona Czerniawska, London, NapoleonCreative, source for consulting, trends, trends in consulting
Introduced to us by the kings of consultancy Capgemini, Source For Consultancy asked us to help with with a presentation in Paris. They wanted to create a video as Fiona Czerniawska, co-founder of SFC and author of their latest report, couldn’t attend a conference in person. So we filmed her talking, then added some graphics from the presentation to break it up.
We also helped them create a series of chapters for their youtube channel from the material. One key thing is that within the youtube introduction, we suggested Fiona state at the outset who would benefit from reading the report. This really helps grab the right audience in those important first 20 seconds. The clips have gradually been building viewers over the last few weeks.
Filed under: Capgemini | Tags: business, Capgemini, dilemma, recession, reducing costs
Capgemini recently created a campaign around their experts, solving their business dilemmas. We filmed in Capgemini’s Utrecht and London offices, then combined the video with animation to create these finished pieces. Our client said:
“It was a pleasure to work with you and we were very happy with the dedication and professionalism of you and your team. Hope we will work together again!”
We were really pleased with the way the project looked.
Filed under: NC
Last Friday we were very happy to be at the first Digital Shoreditch Summit. The day saw the coming together of established and up and coming names in the digital media industry and we were glad to be part of of it.
We were treated to a feast of talks by some of the major players in digital and were able to share ideas and opportunities with other businesses to try and reach the goal of bringing Shoreditch to the forefront of the digital media industry, globally.
The talks that really stood out for me were;
Jeremy Silver – MusicMetric
Jeremy spoke in detail about the trends, not just in the music industry, but also in advertising and online video. The stats he shared spoke volumes about the rise of digital advertising in the UK and also backed up the trends that we have noticed in the use of online video advertising. These are just a few of the findings…
Video makes up 26% of online traffic share
Online ad spend continued to grow through the recession, while other ad spends fell dramatically
UK has the highest per capita ad spend in the world
All good news for us digital folk!
Michael Acton Smith – Mind Candy
Michael had a great story to tell. In the space of a few years he has turned the idea of Moshi Monsters into a multi-million pound global brand that is quickly continuing to grow. You can see what Moshi Monsters are and how it all works here. In short, Michael showed just what can be achieved when you have a great vision and a great team.
Another great part of the day was the Petcha Kutcha where different organisations were able to do a presentation in no longer than 6 minutes. There were lots of great talks but the highlight for me had to be RjDj. These guys have created sonic experiences that will blow you away. You can download an iPhone app that allows you to create music that is controlled by you and/or your environment. You’ll have to try it to really understand but it certainly makes commuting a bit more interesting!!
All in all a great day and I strongly recommend Digital Shoreditch to anyone when the next round of events come about.
Filed under: Animation Projects, Commetric, Filming Tips, NC | Tags: Animation Projects, Chris Shaw, Commetric, corporate video, Help, pitch, Pitching, presentation
We got a call from Commetric asking for our help again. They were pitching to a client and wanted to show all the people from their offices across Europe, America and the Middle East, So we came up with a plan where each office got hold of a Flip camera, or similar. We gave them some spec tips, so knew which ones to buy. We then sent them a simple “how to film yourself” document, so they used basic lighting techniques to get a decent picture filming it themselves.
We took this short profile videos, and put them together in an animation showing where in the world they were based. We then made two title sequences, one specific to the client they were hoping to win, one generic one that they could use at any pitch. So they got a highly bespoke piece, a flexible video and great ROI.
Filed under: Clients, NC, Voice Over | Tags: Corporate, corporate video, London, Napoleon Creative, Robert Wolstenholme, The Hive, voice over, voiceover
Elizabeth Bower was so pleased with the voice over reel we produced for her that she referred us to Robert Wolstenholme. Robert is theatre director with a natural vocal ability. Having done voice over work for The Hive, I kid’s cartoon currently on ITV, he was looking for more voice over work, so he decided to put together a voice over reel to send to agents.
We took Robert to the studio with a selection of scripts to work with, some of which suited his voice perfectly, others which didn’t immediately, just to see how he could stretch his range. It was fun seeing how he could change his voice and tone, accordingly!
Back at base, our new production assistant Santa added appropriate music and relevant sound effects, setting the scene for each script he performed.
Overall another great session which Robert had a great time doing. So if you’re looking to break into voice over work and need a sample showreel to get the ball rolling, get in touch.
“Many thanks again for your time and help – I’m enjoying this process, even if listening to myself is sometimes excruciating” - Robert Wolstenholm
Filed under: Filming Tips, InterHealth, NC | Tags: Animation Projects, corporate video, East London, Napoleon Creative, Video
We’ve just helped out newest client InterHealth edit a short piece on their MyHealth project.
They contacted us after they’d already shot some material on a Flip camera. We gave some guidance on how it was shot, suggested some cutaways, then brought the material together.
We’re finding more and more of our client are filming their own content. We can offer guidance on how to edit the material together, keep the branding clear and the message concise.
While the end film is maybe not as slick as those that we shoot, the clip feels real, accessible and of the moment, which is especially important when you’re dealing with someone’s health.
If you have a project you want us to help you bring together, just give us a call on 020 7729 6909.
