LinkedIn to remove all product and services pages – and with them the chance to get recommended for your work

We’ve been developing our company presence on LinkedIn for the last six months or so. A really useful feature was the products and services section, where you could list what you do, and clients could give you a recommendation. This might be a simple acknowledgement, similar to a ‘like’ on facebook, or the person could leave some kind words. These really helped us when people looked at these pages, as they gave ‘social validity’ to our work.

The products and services pages are being replaced by Showcase pages. These seem to have essentially the same functionality as the company page, but they’re designed for a sub-brand. That’s fine if you’re Microsoft, and want a showcase page for Office, that makes sense. However, as a small company, we’re lucky is someone follows us on LinkedIn. The likelihood of us gathering a decent following for a showcase page for, say, our Whiteboard animations is slim. Even if we do, there’s no simple mechanism to get a clear recommendation.

I understand LinkedIn has to keep evolving, but removing the ability to simply make a recommendation of a company’s work is shortsighted. You go on LinkedIn to see which people or companies your network is recommending. Without our products and services pages, we can’t show that.

So before they get deleted on April 14th, here are the recommendations our various products and services have received:

Bonnie Chung said:

We worked with Napoleon Creative to bring to life a company tasting session, through a short film. The team were really friendly, understood the brief quickly and executed on schedule. They did not need a lot of creative direction, and delivered a really impressive video that captured the energy and culture of our company perfectly. We screen the film at every pitch meeting, and it has been very effective in engaging our audience with our values and impact on our customers.

Will Kemble-Clarkson said:

These chaps are genius. We asked Napoleon to create an animation to explain a very complicated product in a simple, smart and entertaining way. Not only did they do it, they did it on the first go. Brilliant.

Kate Walker said:

Gavin and his team did a great job for us on an animation for a kids channel, JimbleJam.

Sally King said:

Lewis and the team delivered a number of animated graphics for Sky Living’s “The Spa”. The standard of work was exceptionally high and looked amazing on screen. The programs used were quick and easy to operate and most importantly, looked authentic on the show. I would definitely recommend Napoleon Creative to other shows and wish them continued success in the future.

 

Three ways to share your Video on LinkedIn

How do I share my video on LinkedIn?

This is a question we often get asked by our clients at Napoleon Creative. After all, together we’ve worked hard to create a great video, so it’s good to share it in as many ways as possible.

  • You can the video share it to your LinkedIn audience
  • You can add the video it to the contacts section of your LinkedIn profile
  • Or you can embed the video in the body of your LinkedIn profile

Here’s a short presentation that shows you how to share your video on LinkedIn.

A decisive step by the BBC towards gender equality?

Last week, Danny Cohen (the BBC director of TV) declared that the corporation would stop producing entertainment shows such as QI and Mock The Week with men-only panels. This brings a whole world of opportunities for women comedians, subject specialists and journalists.

During the same week Eléonore Pourriat’s ‘oppressed majority’, a feminist film depicting a world of inverted gender roles, went viral on YouTube and received almost 7 million hits in less than 2 weeks. It would seem that the issue of gender representation is at the forefront of the media conscience and it got us thinking about how we deal with these issues at Napoleon Creative.

Diversity of representation is really important to us when we are creating our videos. A good example of this the film we did for the Capgemini’s t-Police  offering last year. To illustrate the product, which is used by forces in the States and across Europe, we created graphics based on photos of real police people in action.

After revising our original animation we realised that virtually no women were being represented, because there were so few women in the photo sources. So we replaced some male figures with female ones.

Original animation:

CG Police Section 2 v4

Final animation:

CG Police Section 2 v1

We also decided to give our existing women a more active and authoritative role, as you can see below, she makes the transition from being the passive listener to being the one giving the information.

Original animation:

What if?

Final animation:

CG Police Nick Part 3

 

This t-Police video is an example of how sometimes at NC we choose to represent the ideal through our work, rather than showing the often unequal reality. Hopefully Danny Cohen’s actions at the BBC and an increased interest in videos like ‘oppressed majority’ are good indicators that we are starting to shift towards this.

BA VCA 2

Escape to the sun!

Tonight our most recent TV spot will be shown just after Coronation Street on ITV! We’ve been working with British Airways who have joined up with Visit California (VCA) to give a special offer on flights to sunny California. Doesn’t that sound appealing right now?!

We had a lot of fun working on this project. Using existing footage we created a 10 second spot to link with the 20 second VCA spot. With a new voice over and contrasting visuals, the challenge was to link them seamlessly. Extending the music was the first step. We then had the new voice over start over the end of the VCA spot. This wouldn’t always be appropriate, but the first line was actually the VCA tagline! Finally we graded the somewhat cloudy footage to give it more of a Sunny California style.

For us this advert proved that you don’t always have to spend £££’s on production to get a good result. Sometimes the content is right in front of you. You just have to find the best way to use it.

BA VCA

photo copy

Waterloo Motion

As a seasoned rail commuter, there’s rarely anything of note to catch my eye until I get to take in the views of London on my cycle through the city. But this morning was different, I was greeted by the 40m long x 3m high full motion digital screen brought to us by JCDecaux in Waterloo station. A description in their own words “The landscape LCD screen offers superior quality and clarity of text and colours, which allows a captive audience time to engage with your brand… offering increased depth of communication and engagement. Showcase content across the entire screen or split the screen into segments depending on your creative needs.”

The official launch is 10th February 2014, so for now we are treated to some lovely looping animations. I’m looking forward to next week to see how brands will take advantage of this new space, using this super-wide format.

Habitat's Christmas animation by Napoleon Creative animation company

A Cranky Christmas

Earlier in the year, we were approached by Habitat to animate the robot character who hosts their present choosing app. He’s not the friendly, cheerful sort of robot. In fact, he hates Christmas. Click here to visit the site where if you answer a few questions, the cranky robot will give you the perfect presents to offer them.

This was a really fun project, giving us scope to make Kris-bot a little evil!

 

London video production and animation

CV Workshop for TV professionals at TRC Media in Glasgow

Gavin Ricketts:

On Tuesday I ran a workshop for new entrants to media up in Glasgow.

Originally posted on Win more work in the Creative Industries:

CV Workshop for TV professionals at TRC Media in Glasgow

On Tuesday I took a workshop on how to write a CV for the creative industries at part of the Gen Up course, run by TRC Media.

There were eight keen media graduates, all trying to find their first jobs in the industry. It’s the third time I’ve done the session, and the Gen Up classes are always a tough crowd, because they’re keen, smart and have such varied backgrounds! I had a cameraman, someone who wanted to go into development, someone who wanted to work on kids programming, someone who wanted to be a producer…

I do my best to teach them CV writing and self-marketing skills rather than simply giving them answers. These are such important skills to learn if you’re going to make your way in TV, yet they’re rarely taught on film or media course. That’s why I like what TRC Media are doing, their…

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