Filed under: Articles, NC | Tags: Corporate, corporate video, Napoleon Creative, Video
Here’s an interesting piece of research by Marketing Charts. More than 80% of consumers want a companies to show a human face. I believe this applies in equal measure to business-to-business as it does to consumer products, especially as these sales tend to be on going rather than one offs.
In the last few months we’ve been putting together video clips for two different clients to show at pitch meetings and the feedback they’ve been getting has been really positive. Technology really enable companies to create a more human shop front!
If you want to know more about how we did it, give us a call on 020 7193 5387.
Filed under: Kaplan Law School, NC, Shoots | Tags: Corporate, Kaplan, Law, Napoleon Creative, School, Shoot
Today we filmed the students of Kaplan Law School as they finished their last exam. The School is based down in Borough and offers GDL, LPC and BVC legal training.
The students were in high spirits as they’d just finished their final exam and were more than willing to speak to us about their time at the school. They seemed to very much like the Kaplan style of traditional lectures rather than online learning.
The footage is going to be put together into a clip to promote the school.
Filed under: NC
On a short break to Barcelona, stumbled across this recently abandoned video player. I didn’t think much of it, until I realised this was a Betamax player. This thing was ancient, with an analogue tuner, the type you had a little screw driver to select the frequency of the channel you wanted. I was surprised on doing some research to find that Sony only finally discontinued production of Betamax machines in 2002, though by that point they were only producing 2,800 a year, a fraction of the 2.3 million they were making back in 1984. I haven’t seen one of these domestic Betamax players for over twenty five years!
Filed under: ConferenceXtra, FutureGov, Streaming live | Tags: #usnow, Corporate, doucnemtory, Filming, ivo, live, Napoleon Creative, streaming, Us Now
On Tuesday we filmed at the launch of the Us Now documentary, streaming the discussion afterwards live. It’s a great documentary, showing how social interaction via the web is enable groups to become more organised, exchange views and ideas, interact and engage. Definitely worth watching, see the full documentary on their site.
Filed under: Capgemini, Finished projects, NC | Tags: Alan Cane, Corporate, evolution, Filming, Financial Times, FT, London, Napoleon Creative, Natural History Museum, Video
We were asked to film FT columnist Alan Cane talking about business evoltion in tough times, so what better place to shoot it than at the Natural History Museum?
Alan talked about how a tough financial climate can be a change agent for business, but this need not be a negative influence.
Filed under: NC, Oracle, Shoots | Tags: Corporate, Filming, Napoleon Creative, Rotterdam, Video, Vopack
We flew over to Rotterdam to film an interview with Vopack for Capgemini. Vopack started off back in the 17th century as a transportation company. Over the years, they’ve focused their core business into chemical and oil storage and transportation. They have 80 terminals in 32 countries, and it’s highly likely the gallon of petrol you put in your car has been through one of them!
The film is about a collaboration between Vopack, Capgemini and Oracle. We’ll post the film when it’s finished.
One nice thing about Rotterdam is that it has a huge amount of public art, which I saw on a walk in the evening and on the cab journeys around the city.
Filed under: ConferenceXtra, Shoots, Streaming live | Tags: ConfXtra, Corporate, DigitalBritain, London, Napoleon Creative, streaming, Video
Last Friday we streamed the Digital Britain conference.
It was a really interesting event, some great speakers. One interesting comment came from Jess Search, Chief Executive, Channel 4 Documentary Film Foundation, who said a recent MORI poll showed that while people valued documentary content almost as highly as fiction content, they were willing to spend only a fraction of their money to watch it. Another from Lynne Brindley, Chief Executive of British Library, who said that children have vast access to information, but they lack the ability to judge the quality of that data.
The highlight for us, however, was being snapped by Stephen Fry, who posted the shot through his Twitter. You can see us bottom right with the camera.
Filed under: DIUS, NC, Shoots | Tags: atn09, Conference, corporate video, Filming, Napoleon Creative, Ruby Pseudo
We filmed at the All Together Now conference for the DIUS earlier in the year, turning the footage into a clip to be added to the project’s .ning site. Here’s the finished piece.
My favourite speaker is Ruby Pesudo, who features around 2 minutes in.
Filed under: ConferenceXtra, NC, Norfolk County Council, Shoots, Streaming live | Tags: CO2, Conference, corporate video, Global Warming, live, Napoleon Creative, Norfolk, Norfolk County Council, sea level rise, strategy, streaming
Today we streamed the Norfolk Green Strategy conference from the King’s Centre in Norfolk, so participants unable to attend in person could still engage with the conference.
Norfolk is under great pressure from global warming, given that even a relatively small rise in sea levels will flood areas of East Anglia. This pressure is ever increasing since Scientists revise their estimates of how quickly this will happen on a seemingly monthly basis, and not in our favour.
Sometimes, the mounting evidence of how the Earth is really going into meltdown gets overwhelming, so it was inspiring to hear positive ideas of how we can rethink how we live our lives to be have less impact on the environment.
The key moment for me was when asked whose responsibility was it to lead climate change, the room was unanimous that it was our responsibility as individuals to be more environmentally conscious, not something that should be left to government.
The leaf is one of the pledges that attendees made to signify their intention to help address these issues.
Filed under: NC, Shoots | Tags: atn09, C4, Channel 4, Conference, Corporate, Filming, Logo, Napoleon Creative, umbrella
Yesterday we filmed at the All Together Now conference, which was held at Channel 4 in Westminster.
I’ve always loved their idents where the C4 logo is revealed in rock faces/pylons/tower blocks. While many of those logos are digitially created, they’ve created a real one outside their offices. It’s playful, clever and sophisticated, everything that I associate with C4. And appropriately for our filming it was raining, so the umbrellas were dripping!
If you click on the photo, you’ll be able to see a series of pictures showing how logo is actually nothing like the straight forward “4″ shape it looks in this photo!
